Our top 10 marketing improvement tasks that every business should complete during the quieter end-of-year holiday period. the next level.
Like many small businesses, the quieter trading period during the Christmas and New Year holidays is usually the BEST time to get those smaller marketing and sales housekeeping tasks ticked off the to-do list.
These simple but very effective improvement tasks can make a real difference to your business marketing and sales results for the year ahead.
2020 will be remembered as an era when your online brand visibility counted the most.
With the surge in online shopping, those businesses who invested in their website marketing, eCommerce, and their digital marketing, came through the trading restrictions relatively unscathed.
It’s not too late!
You can use the time over the summer holiday period to complete those key tasks that will ultimately boost your online marketing results, grow sales, and improve your customer experience.
10 Important Brand Marketing Housekeeping Tasks
Refresh your Brand Message:
Take some time to review your company profile and brand message.
Your brand message is one of the first things that a prospect reads about you, so it’s essential that its right!
Think about your industry, and what has changed over the last few years?
Consider your competitors and how they are marketing their business (pros and cons).
Now might be a good time to re-position your brand message and value proposition to ensure that you aren’t missing new customer opportunities.
Consider a Brand Identity Update:
It’s been a tough year for everyone, one that most would like to forget.
Perhaps starting the New Year with an update to your brand identity could be a great way to kick-start your business marketing in 2021?
Why not review your logo, colours and corporate style?
Perhaps introduce a new slogan or tagline?
Maybe change up your images and graphics?
Refresh your Website:
It’s an undeniable fact that too many companies fail to keep their website content updated nor change their page designs and layout.
If you want to retain Google ranking and visibility, PLUS keep your customers interested, it’s essential that you are continually updating the pages on your website.
• Update your brand message and company profile
• Review and of your current offers
• Update blogs and page hyperlinks
• Refresh your images
• Update any copyright dates on your page footer
• Review and update SEO items such as keywords and search phrases.
If you have time, perhaps look at changing the design of your website to improve the digital customer experience and journey.
Update your Facebook Business Page:
Now that you’ve updated your brand message and company profile, make sure it has been published on your Facebook Business Profile. While you are there, review and edit any of the education, work history, contact details etc.
• Review your Facebook Messenger settings and automated responders
• Review you Facebook Shop and Services offers
• Review your page settings and configuration.
Update your Google Business Profile:
Don’t forget to update your brand message and company profile on your Google Business Profile. Take the time to check the hours of operation, contact details as well as other fields.
• Respond to any Google reviews
• Update any Google shop offers
• Update your Google posts/articles
• Review your page settings and configuration.
Review your Sales Offer:
Is it time to update your product offer and sales campaigns?
Why not do a bit of competitive analysis?
Research the types of products/solutions that are being purchased by customers like yours?
It might also be a great idea to start sourcing complementary products that will extend the value proposition and start new conversations with your clients.
• Check your competitor’s prices and offers
• Create new bundled offers or solutions
• Promote some use-case examples
• Re-position your product descriptions and value proposition.
Extend your sales reach using Facebook and Google Shop or perhaps list your products on marketplaces such as eBay or Amazon?
Refresh your Digital Marketing Campaigns:
Its probably a good idea to update your existing digital marketing campaigns and adverts with your brand message, plus plan out any new campaigns?
Online marketing trends change quickly.
Learn how to create digital customer experiences that take your digital marketing campaigns to the next level. Get this right and you’ll see a far greater return on your marketing investment.
Update your Email Marketing Templates:
It’s probably time that you gave your email marketing a bit of a brand refresh. Why not try using some new template designs and also updating images?
Go back through your email campaign reports and review what worked well.
Try introducing a regular newsletter or perhaps a cast study example to your templates.
More importantly, ensure that your email database is up to date by adding and removing contacts.
Set your Marketing and Sales Objectives:
The quiet time over the summer holidays is usually the BEST time to jot down the company marketing and sales goals you’d like to see achieved in the New Year.
Keep it realistic…
In an ever-changing economic environment, it’s vital not too to get carried away trying to exceed the previous year’s goals. We would suggest that you choose goals that are more easily achieved, thus re-building team confidence.
• Plan out your new products and services and their target market
• Create a draft brand message and value statement
• Think about the types of marketing campaigns to support the launch
• Design quality sales engagement campaigns that will inspire your sales team
• Create an internal and also external communication brief.
Book some Training:
The way shoppers research and make purchases changes every year.
To keep up with these ever-changing shopping trends, you also need to adapt the way you market your business and drive sales. What worked one year may not necessarily work the following year?
Book in for some training, coaching or mentoring.
Upgrade your skills and knowledge so you can continue to have quality conversations with marketing professionals to ensure your agreeing on the right marketing strategy and tactic that will suit your business (and budget).
Need to Finance your Marketing Project?
rev™ Marketing Finance provides a variety of finance options that help you to kick-start marketing & sales projects, and at the same time keep your business cash flow under control.
Need Some Help?
We invite you to speak with our brand marketing experts.
Speak with our team about how we could optimise your business brand marketing and sales campaigns to improve your results.
Contact us on [email protected] or call +61 3 9863-7444.