29/04/2024

The Pros and Cons of AI-Generated Marketing Content

AI Content, AI Content Generation Tools, AI Generated Content, Artificial Intelligence, Brand Agency, Brand Agency Melbourne, Brand Development, Brand Marketing, Brand Strategy, Branding Agency, Business Marketing, Business Strategy, Content Creation Service, Content Marketing, Digital Brand Agency, Digital Marketing Trends, eCommerce Strategy, Google Search, Marketing Strategy eCommerce, Brand Marketing, Digital Marketing, Retail, Sales Development

AI-generated content is the web’s latest trend, but what are the pros and cons of using copy created by AI? Does Google penalise AI content? What you need to know…

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26/04/2024

The Future of eCommerce and Online Marketing

Brand Agency, Brand Agency Melbourne, Brand Development, Brand Guide, Brand Identity, Brand Marketing, Brand Strategy, Brand Value, Branding Agency, Business Marketing, Business Strategy, Comsumer Product Branding, CPG, Digital Brand Agency, Digital in Retail, Digital Marketing Trends, eCommerce investment strategies, ecommerce predictions, eCommerce Strategy, FMCG, Future of eCommerce, Marketing Strategies, Marketing Strategy, New Product Launch, Online marketing predictions, Strategy and Tactics eCommerce, Brand Marketing, Digital Marketing, New Product Launch, Property Marketing, Retail, Sales Development, Website Marketing

The future of eCommerce and Online Marketing lies in embracing platform diversity and agile digital sales channel management for sustained growth over the next five years.

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11/07/2023

How to Create a Results-Driven Digital Sales Strategy

Business Development, Business Marketing, Channels of eCommerce, CPG, Digital Marketing Channels, Digital Sales Channel, ecommerce, eCommerce Channels, Ecommerce Marketing, eCommerce Strategy, eMarketplaces, FMCG, Grocery, New Product Introduction, Omnichannel, Omnichannel Commerce, Online Marketing Channels, Product Launch, Product Marketing, Sales Channel Development eCommerce, Brand Marketing, Customer Experience, Digital Marketing, New Product Launch, Retail, Sales Development, Website Marketing

How to create a results-driven digital sales strategy and ecommerce program that will grow your business by building brand retention, creating trust, and delivering sales growth online and in-store.

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24/03/2022

eCommerce Marketing Budget & Performance Audit

Business Development, Business Marketing, Cartology, Channels of eCommerce, CitrusAd, CPG, Digital Marketing Channels, Digital Sales Channel, Digitally Connected Customer, ecommerce, eCommerce Audit, eCommerce Budget, eCommerce Channels, Ecommerce Marketing, eCommerce Strategy, eMarketplaces, FMCG, Grocery, Marketing Budget, Multichannel, New Product Introduction, Omnichannel, Omnichannel Commerce, Online Marketing Channels, Product Launch, Product Marketing, Sales Channel Development, Shopper Insights eCommerce, Brand Marketing, Customer Experience, Digital Marketing, New Product Launch, Retail, Sales Development

Does your business struggle to see a Return on Advertising Spend (ROAS) for its investment in Cartology and CitrusAd paid search marketing?

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11/03/2022

eCommerce Marketing Trends in the Food and Beverage Industry

Business Development, Business Marketing, Channels of eCommerce, CPG, Digital Marketing Channels, Digital Sales Channel, Digitally Connected Customer, ecommerce, eCommerce Channels, Ecommerce Marketing, eCommerce Strategy, eMarketplaces, FMCG, Grocery, Multichannel, New Product Introduction, Omnichannel, Omnichannel Commerce, Online Marketing Channels, Product Launch, Product Marketing, Sales Channel Development, Shopper Insights eCommerce, Brand Marketing, Customer Experience, Digital Marketing, New Product Launch, Retail, Sales Development

Forecasting the eCommerce, Category and Consumer Shopping trends shaping the landscape across the FMCG (Food and Liquor) Industry Segments.

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05/10/2021

rev™ eCommerce Trade Spend Audit & Budget Service

Business Marketing, Cartology, CitrusAd, Coles Online, Connected Shopper, CPG, Digital Marketing Channels, Digital Sales Channel, Digital Shopper Journey, ecommerce, Ecommerce Marketing, eCommerce Strategy, eMarketplaces, Endeavour Drinks, FMCG, Grocery, Multichannel, Omnichannel, Paid Search, Path to Purchase, Product Launch, Product Marketing, Promoted Products, Sales Channel Development, Woolworths Shop eCommerce, Brand Marketing, Customer Experience, Digital Marketing, New Product Launch, Retail, Sales Development

rev™ Branding eCommerce Trade Spend Audit is a review and improvement service for your Cartology and CitrusAd ‘paid-search’ campaigns.

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12/09/2021

The Connected Shopper: The Seismic Shift in Retail Commerce

Business Marketing, Channels of eCommerce, Connected Shopper, CPG, Digital Marketing Channels, Digital Sales Channel, Digital Shopper Journey, Digitally Connected Customer, ecommerce, Ecommerce Marketing, eCommerce Strategy, eMarketplaces, FMCG, Grocery, Multichannel, Omnichannel, Path to Purchase, Product Launch, Product Marketing, Sales Channel Development Digital Marketing, Brand Marketing, Customer Experience, Retail, Sales Development

Adapting your digital programs to create a seamless and multi-connected digital shopping experience for your online customers.

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25/08/2021

Improving Product Launch Visibility and Certainty – Focus Insights

Business Development, Business Marketing, Consumer Research, CPG, Digital Marketing Channels, Digital Sales Channel, ecommerce, Ecommerce Marketing, eCommerce Strategy, FMCG, Focus Insights, Grocery, Market Reaearch, New Product Introduction, Omnichannel, Omnichannel Commerce, Online Marketing Channels, Product Launch, Product Marketing, Shopper Insights New Product Launch, Brand Marketing, Customer Experience, Digital Marketing, Retail, Sales Development

Successful Product Development and Launch Programs RELY on responsive market research and shopper insights.

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20/08/2021

Reimagining eCommerce & Omnichannel Marketing Programs

Business Development, Business Marketing, Channels of eCommerce, CPG, Digital Marketing Channels, Digital Sales Channel, ecommerce, eCommerce Channels, Ecommerce Marketing, eCommerce Strategy, eMarketplaces, FMCG, Grocery, New Product Introduction, Omnichannel, Omnichannel Commerce, Online Marketing Channels, Product Launch, Product Marketing, Sales Channel Development Digital Marketing, Brand Marketing, Customer Experience, New Product Launch, Retail, Sales Development

Predicting how the future retail shoppers will shape consumer brand’s omnichannel marketing and sales programs.

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01/02/2021

How to Build a Results-Driven eCommerce Sales Channel Program

Business Development, Business Marketing, Channels of eCommerce, CPG, Digital Marketing Channels, Digital Sales Channel, ecommerce, eCommerce Channels, Ecommerce Marketing, eCommerce Strategy, eMarketplaces, FMCG, Grocery, New Product Introduction, Omnichannel, Omnichannel Commerce, Online Marketing Channels, Product Launch, Product Marketing, Sales Channel Development eCommerce, Brand Marketing, Customer Experience, Digital Marketing, New Product Launch, Retail, Sales Development

Learn how FMCG and CPG companies are identifying new growth and revenue opportunities using eCommerce digital sales channels .

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