Why Leading Consumer Brands Must Innovate to Meet Today’s Shopper Demands
In challenging economic environment, characterised by a high cost of living and ever-evolving customer shopping trends, brands face a critical need to innovate.
In challenging economic environment, characterised by a high cost of living and ever-evolving customer shopping trends, brands face a critical need to innovate.
AI-generated content is the web’s latest trend, but what are the pros and cons of using copy created by AI? Does Google penalise AI content? What you need to know…
The future of eCommerce and Online Marketing lies in embracing platform diversity and agile digital sales channel management for sustained growth over the next five years.
The rise of private label presents a challenge for leading consumer brands who face the risk of being replaced, or potentially losing valuable shelf space within major retail chains.
Brand managers are facing a growing challenge: protecting their brand’s intellectual property (IP) in a landscape where copycat products are becoming increasingly common.
Why marketing is the backbone of sales success! Learn how marketing tasks like branding, promotion, and digital visibility together drive new business and revenue growth.
This free product branding whitepaper is a must-have to create a robust and powerful product brand strategy that connects with shoppers and encourages repeat purchases.
Highlighting the necessity of investing in your branding and why your business can’t afford to become stagnant, making your brand outdated and irrelevant…
How prepared is your business to deal with a recession or economic downturn? By investing more strategically in marketing can build resilience for the future.
A Brand Refresh or Update is CRITICAL to maintaining market relevance, but when is the best time to kick-start a brand identity project?