Improve your business brand’s visibility across the Google search network including Google Maps, Google Ads, Google Search Network, and Google Business Profile.

Being found on Google is essential for businesses.  It’s become the primary tool that global consumers use to research and make purchases.

As the world’s most popular search engine, Google processes billions of searches each day, connecting users with the information, products, and services they seek.

Google offers a range of products designed to help brands to manage their online profiles and enhance their search visibility!

Tools like Google Business Profile enable you to create detailed, accurate listings that appear in local search results, while Google Ads provides targeted advertising options to reach potential customers effectively.

By leveraging these tools, businesses can ensure they are visible, competitive, and accessible to the vast audience that relies on Google for their purchasing decisions.

Approximately 99,000 search queries are processed by Google every second, resulting in about 8.5 billion searches daily and roughly 2 trillion global searches annually.

Given that the average individual conducts 3 to 4 searches daily, it can be inferred that hundreds of millions of people use Google each day.

Why Google Visibility Matters

Being visible on Google is vital for businesses, as it connects users with the information, products, and services they seek. Leveraging Google’s suite of tools can help your business to reach new customers and to remain competitive and accessible.

Google Search Self-Test

When did you last check how your business appears on Google?
To check how your business brand is appearing on Google, use a friends phone (not yours) and Google your business brand. Scroll down the page listing, check where your brand appears and who else is ranking before you….

The Power of Google Business Profile

How to improve your brand visibility on Google  so that your business appears more when shoppers are searching for your products and services.

Google Business Profile is a powerful tool that lets you create detailed, accurate listings to appear in local search results.

It’s often the first thing customers see when searching for your products or services. Ensure your profile is fully populated and regularly updated to maximise its effectiveness.

Checklist Items:

1. Claim and Verify Your Profile: Ensure your business profile is claimed and verified.
2. Complete All Information: Fill out every section with accurate and up-to-date information.
3. Encourage Reviews: Engage with customers and encourage them to leave reviews.
4. Google Posts/Updates – use this to publish relevant information about your business.
5. Google Questions & Answers– help people find more relevant information about your business.
6. Google Photos– Make your listing more enticing by adding photos – more important in sectors like food, hospitality and entertainment.

Important: Don’t ignore your Google Business profile. We see so many profiles unclaimed or incomplete.

Enhancing Your SEO on Google

Search Engine Optimisation (SEO) is critical for improving your brand visibility on Google. Here’s how you can enhance your SEO strategy:

Checklist Items:

1. Google Search Console: Add your website to Google Search Console for crawling and indexing.
2. Google Analytics: Use this tool to analyse site performance and user behaviour.
3. Keyword Planner: Choose the most relevant keywords and phrases for your business.
4. SEO Tools: Invest in tools like Yoast and consider an SEO audit for professional advice.
5. Content Quality: Ensure your content is informative, engaging, and free of errors.
6. Backlinks: Create backlinks to both internal and external pages to boost your authority.
7. Sitemap: Keep your sitemap updated and submitted to Google Search Console.
8. Mobile Optimisation: Update your website to support the latest Google mobile standards.
9. Use SEO friendly URLs (Human readable)
10. Check that all your page hyperlinks are working and pointing to the right location
11. Create educational and informative website blogs and articles
12. Delete dead website pages from your website (using 401 or 301 codes)
13. Keep your content updated, fresh and relevant to your audience
14. Clean up any legacy information found about your business on Google
15. Update your websiteto be compliant with the latest Google Mobile standards.

Increase your Presence with Google Ads

Google Ads connects your brand with millions of buyers. Consider integrating Google Ads into your marketing strategy for targeted advertising options.

• Pay-Per-Click Model: Invest in Google Ads for immediate visibility.
• Organic SEO Services: Work with a digital agency like rev™ Branding for longer-term organic SEO strategies that avid the cost per click fees.

Content Marketing Program

Content Marketing is a long-term strategy that builds organic SEO over time. A robust content marketing program will keep your audience engaged and improve your Google ranking.

Content Marketing Checklist:

• Brand Identity: Ensure a clear and focused brand identity and message.
• Educational Articles: Post informative content on your website and social media.
• Keyword Integration: Use relevant keywords and hashtags in your posts.
• Quality Content: Maintain high-quality content to avoid penalties from Google.
• Drive Traffic: Implement some social media marketing and email blasts with links that drive traffic to your site.

Start Improving Your Google SEO Today

Start implementing these strategies now, as it typically takes about three months to see significant changes in your Google search rankings.

What influences your business appearing in shopper searches?

Relevance: How well the business matches what the shopper is searching for.

Location: How far the business is from the search location.

Popularity: Is the business popular e.g. online search, reviews, check-ins etc.

How to Optimise your Google Business Profile

Our Google Business Profile Optimisation is an ‘audit and improvement’ service to improve your online brand visibility.  Let us help you to create and optimise your Google Business Profile, ensuring that it’s accurate and is leveraging the strength of the Google search network.

Our team will provide you with a range of recommendations on improving your branded page performance and boosting your online visibility.

Related Google Resources

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Google Ads Marketing
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