Case Studies

 

Context

Proudly Australian owned and operated for over 65 years, Hive + Wellness Australia. Their mission is to support Australian beekeeping families and share our passion and knowledge of honey, bees and health & wellness to consumers through our portfolio of strong heritage brands which include Capilano Honey, Barnes Naturals, and Wescobee Honey. In a low margin but highly competitive category, Hive & Wellness required experience and advice to help them get the best bang-for-buck for their limited eCommerce marketing budget.

Problem

1. Review of existing eCommerce marketing strategy, online brand share, and campaign effectiveness and provide improvement recommendations.
2. Monthly campaign management services that grows true ROAS on spend and drive brand conversion for Grocery channels (Coles and Woolworths).
3. Develop an omnichannel eCommerce strategy and tactical plan to support Grocery, Pharmacy, and eMarketplaces.
4. Expand eCommerce campaigns across categories or related pairing searches, possibly including digital assets such as banners, single/double tiles, and brand blocking techniques, specialist marketplace locations.
5. Drive better eCommerce marketing partnerships with retail customers through early adoption of digital innovation.

Solution

rev™ Branding was engaged to create an eCommerce strategy and tactical plan that would ensure Hive + Wellness is investing within key areas that ensure their brands remain visible across trading partner’s digital shelves and to help close the gap between price and brand choice.

• Omnichannel Marketing Channel Recommendations.
• Brand Engagement Strategy & Tactics.
• Campaign Recommendations (Volume / Always on / Efficiency).
• eCommerce Budget and Bid Strategy.
• Maximise Visibility – Conversion Intent – Brand Conversion – Monitoring/Optimisation.

Outcome

Hive + Wellness engaged rev™ Branding to help us refine our eCommerce marketing programs with our major retail partners. rev Branding created an eCommerce Marketing Strategy, and has been providing advisory services each month to support our Cartology and CitrusAd campaigns. Their experience in eCommerce marketing within the FMCG industry is very unique and has been invaluable.
Tanya Watt – Chief Marketing Officer
Hive & Wellness Australia

Context

The merging of six highly successful renewable energy businesses into one new ‘all in one entity’ comes with significant challenges in areas of branding, message, online visibility, marketing and of course strateguc growth. REDEI Renewable Energy Solutions needed profressional sales, marketing and business growth advice to create a recognised and credible brand.

 

Problem

REDEI Renewable Energy Solutions recognised early that for them to win major renewable energy project tenders and to secure Government funding for projects, they needed to drastically improve their branding and market perception.  Their sales growth was also being hindered from the lack of online visibility and digital representation – nobody knew about them!  Company directors decided to enagage a digital agency who could provide them with the necessary skills and advice to help them improve their online visibility and appearance across Google search, implement marketing and sales systems to provide greater efficiency, and to refine their brand identity and sales message.
 

Solution

As a recognised brand marketing agency in the renewable energy sector, rev™ Branding was engaged to help! 

The first goal was to work with the directors to help them refine their brand and create a more focused and targeted brand message & sales offer. To amplify their brand, rev™ Branding developed a new corporate website, digital brand representations across Facebook, LinkedIn and Instagram, and a highly visible Google profile with supporting Google Search and content marketing.

To keep the business focused on growth, the rev™ Branding team created a strategic channel marketing plan that linked their renewable energy solutions to specific industry sectors, regions, and buyers with a needs requirement.

rev™ Go-to-Market Program was used to provide the engagement campaigns, marketing services, and sales qualification and ongoing lead nurturing programs.
 

Outcome

REDEI’s online presence and digital marketing systems allow their business to continually improve their online visibility and attract more and more sales enquiries. The new website and its digital experience design ensures that buyers can source the right information quickly and easily, fast-tracking the qualification process for the sales team.

The new knoweldge centre, supported by content marketing services from rev™ Branding, improves online visibility, and ensures they appear in more buyer searches on Google.  Most importantly, it also positions REDEI as a renewables subject matter expert which in turns adds brand value.

 

 

Context

Fresh Bites is turning the ready-meal category into a healthy dining experience!
Their gourmet range of pre-made meal options allows their customers to enjoy healthy, fresh and low-fat options. Fresh Bites fills the gap for healthy, fresh and convenient ready-meals within the grocery stores, allowing more families to eat better together…

 

Problem

New to the retail grocery segment, Fresh Bites struggled with internal resources who were skilled and experienced to develop a category development plan and a retail sales presentation – Woolworths, Coles, IGA, and independents.

They also recognised that their target market was currently purchasing alternative products online, so they needed to include a digital marketing promotional plan that would drive online audiences to also buy their products online

 

Solution

With a robust digital marketing focus in the FMCG / CPG segment, rev™ Branding was the obvious choice. Their team created a digital marketing promotional plan that could integrate into their category sales presentation. Utilising the eCommerce tools from Woolworths (Cartology) and Coles (CitrusAd), the plan included a variety of digital branding touchpoints across social media, websites, and industry food channels to drive traffic to the retailer’s online stores (meeting buyer KPIs).

 

Outcome

rev™ Branding developed their overarching digital sales channel development strategy and tactical plan covering Coles Online, Woolworths Shop, Amazon, and a direct subscription service. rev™ Branding’s relationships with retailers like Coles and Woolworths, fast-tracked the onboarding process, optimised their online product listings, and boosted the results of their paid search campaigns.

Phase 2 is implementing the Amazon eCommerce program.

Context

Wings & Horns is a new brand to the Australian wine and liquor industry. In partnership with growers and producers of premium South Australian wine brands, to access emerging wine trends from consumers of ready-to-drink quality wine, in competition to craft beers and pre-mixed spirits.

 

Problem

As an established player in the liquor industry, Wings & Horn’s wine partners are already recognised for their quality wine labels. However, as Wings & Horns was a new brand with added complexities of introducing a new retail concept e.g. ready-to-drink ‘wine in a can’ the business would need some additional marketing skills and industry expertise.

 

Solution

rev™ Branding created a category sales kit and digital brand launch strategy that could be used to present this new retail drink concept to leading beverage retailers like Dan Murphys.

The plan included a brand storyboard, category presentation kit, and digital marketing support plan that incorporated ‘paid search’ (Cartology) campaign marketing on the Endeavour Marketplace platform.

 

Outcome

rev™ Branding’s category development, brand launch, and eCommerce marketing services come with a wealth of industry expertise and relationships with major retail chains. Unlike traditional brand marketing agencies, rev™ Branding brings more than 20+ years of proven results across the food and beverage industry, serving the world’s leading brands here in Australia, plus New Zealand and North America.

 

Context

Bremer Valley Realty opened its doors in 2002. After a long and proven history in Rosewood Qld, they are now recognised as the area’s ‘premier independent real estate agency,’ with an outstanding record of 1000+ property sales currently boasting over 300 rental properties. Wanting to continue the tradition, Emma and Stuart, the existing sales team, decided to invest in the business.

 

Problem

As new owners of an 18+ year old business in regional Queensland, Emma and Stuart recognised that they need to invest in new business branding and upgrade to the latest digital business systems that could vastly improve how they interact with clients and provide property marketing and sales services.

 

Solution

rev™ Branding has was engaged to provide their business with brand development, brand marketing and digital transformation services. As part of our Brand Optimisation Service, we started with a brand audit and continued to use this research to develop a strategic brand identity, offer and messaging program. Our digital transformation services provide a system upgrade and configuration service to ensure the business is armed with a robust digital marketing calvary.

 

Outcome

Emma and Stuart officially took over the business in August. Working with rev™ Branding, on day one, they had a new and targeted brand message, logo, company profile, and service offering that catered to existing clients but also allowed their business to scale and grow. The new brand identity integrated the core brand values of Emma and Stuart, being local, proven, and trusted.

Bremer Valley Realty’s digital presence and online engagement have also been upgraded across Facebook, Instagram, LinkedIn, as well as their rebranded business website.

 

Context

General Mills, a leading FMCG product innovator, launches dozens of new lines to the Australian and New Zealand grocery sector each year. With speed-to-market a key factor that drives any product launch, it’s crucial that brand manufacturers have a robust process to support product development, category marketing, trade execution, and brand launch.

 

Problem

With numerous people and departments both locally and globally contributing to different parts of the launch process, new products or range extensions must meet compliance with a set of industry standards and customer mandates. Having the right skills, expertise, and systems will minimise any roadblocks and avoid missing lucrative launch timelines.

 

Solution

rev™ Branding has been working with General Mills for over 15-years, providing NPD and Launch Advisory services. Our team ensure the master data associated with products sold through retail channels is validated, reviewed and approved for syndication across GS1 data pools such as the National Product Catalogue (NPC) to support in-store and eCommerce requirements for Woolworths, Coles, and IGA.

 

Outcome

Working with the team at General Mills, rev™ Branding has helped their business implement a more efficient and sustainable process resulting in improved speed-to-market, greater access to quality and complete product information. Doing this empowers General Mills to sell products more easily across a broader range of sales channels that includes physical stores and online marketplaces.