Case Studies

Context

Fresh Bites is turning the ready-meal category into a healthy dining experience! Their gourmet range of pre-made meal options allows their customers to enjoy healthy, fresh and low-fat options. Fresh Bites fills the gap for healthy, fresh and convenient ready-meals within the grocery stores, allowing more families to eat better together…  

Problem

New to the retail grocery segment, Fresh Bites struggled with internal resources who were skilled and experienced to develop a category development plan and a retail sales presentation – Woolworths, Coles, IGA, and independents. They also recognised that their target market was currently purchasing alternative products online, so they needed to include a digital marketing promotional plan that would drive online audiences to also buy their products online

Solution

With a robust digital marketing focus in the FMCG / CPG segment, rev™ Branding was the obvious choice. Their team created a digital marketing promotional plan that could integrate into their category sales presentation. Utilising the eCommerce tools from Woolworths (Cartology) and Coles (CitrusAd), the plan included a variety of digital branding touchpoints across social media, websites, and industry food channels to drive traffic to the retailer’s online stores (meeting buyer KPIs).  

Outcome

rev™ Branding developed their overarching digital sales channel development strategy and tactical plan covering Coles Online, Woolworths Shop, Amazon, and a direct subscription service. rev™ Branding’s relationships with retailers like Coles and Woolworths, fast-tracked the onboarding process, optimised their online product listings, and boosted the results of their paid search campaigns. Phase 2 is implementing the Amazon eCommerce program.

Learn more about eCommerce Marketing

Context

Wings & Horns is a new brand to the Australian wine and liquor industry. In partnership with growers and producers of premium South Australian wine brands, to access emerging wine trends from consumers of ready-to-drink quality wine, in competition to craft beers and pre-mixed spirits.

Problem

As an established player in the liquor industry, Wings & Horn’s wine partners are already recognised for their quality wine labels. However, as Wings & Horns was a new brand with added complexities of introducing a new retail concept e.g. ready-to-drink ‘wine in a can’ the business would need some additional marketing skills and industry expertise.

Solution

rev™ Branding created a category sales kit and digital brand launch strategy that could be used to present this new retail drink concept to leading beverage retailers like Dan Murphys.

The plan included a brand storyboard, category presentation kit, and digital marketing support plan that incorporated ‘paid search’ (Cartology) campaign marketing on the Endeavour Marketplace platform.

Outcome

rev™ Branding’s category development, brand launch, and eCommerce marketing services come with a wealth of industry expertise and relationships with major retail chains. Unlike traditional brand marketing agencies, rev™ Branding brings more than 20+ years of proven results across the food and beverage industry, serving the world’s leading brands here in Australia, plus New Zealand and North America.

Learn more about Category Development Programs

Context

Bremer Valley Realty opened its doors in 2002. After a long and proven history in Rosewood Qld, they are now recognised as the area’s ‘premier independent real estate agency,’ with an outstanding record of 1000+ property sales currently boasting over 300 rental properties. Wanting to continue the tradition, Emma and Stuart, the existing sales team, decided to invest in the business.

Problem

As new owners of an 18+ year old business in regional Queensland, Emma and Stuart recognised that they need to invest in new business branding and upgrade to the latest digital business systems that could vastly improve how they interact with clients and provide property marketing and sales services.

Solution

rev™ Branding has was engaged to provide their business with brand development, brand marketing and digital transformation services. As part of our Brand Optimisation Service, we started with a brand audit and continued to use this research to develop a strategic brand identity, offer and messaging program. Our digital transformation services provide a system upgrade and configuration service to ensure the business is armed with a robust digital marketing calvary.

Outcome

Emma and Stuart officially took over the business in August. Working with rev™ Branding, on day one, they had a new and targeted brand message, logo, company profile, and service offering that catered to existing clients but also allowed their business to scale and grow. The new brand identity integrated the core brand values of Emma and Stuart, being local, proven, and trusted.

Bremer Valley Realty’s digital presence and online engagement have also been upgraded across Facebook, Instagram, LinkedIn, as well as their rebranded business website.

Learn more about Brand Marketing Programs

 

Context

General Mills, a leading FMCG product innovator, launches dozens of new lines to the Australian and New Zealand grocery sector each year. With speed-to-market a key factor that drives any product launch, it’s crucial that brand manufacturers have a robust process to support product development, category marketing, trade execution, and brand launch.

Problem

With numerous people and departments both locally and globally contributing to different parts of the launch process, new products or range extensions must meet compliance with a set of industry standards and customer mandates. Having the right skills, expertise, and systems will minimise any roadblocks and avoid missing lucrative launch timelines.

Solution

rev™ Branding has been working with General Mills for over 15-years, providing NPD and Launch Advisory services. Our team ensure the master data associated with products sold through retail channels is validated, reviewed and approved for syndication across GS1 data pools such as the National Product Catalogue (NPC) to support in-store and eCommerce requirements for Woolworths, Coles, and IGA.

Outcome

Working with the team at General Mills, rev™ Branding has helped their business implement a more efficient and sustainable process resulting in improved speed-to-market, greater access to quality and complete product information. Doing this empowers General Mills to sell products more easily across a broader range of sales channels that includes physical stores and online marketplaces.

Learn more about Product Launch Programs

 

Context

Location Co began its life 12-months ago by a team of surfing enthusiasts who were looking to market and sell surf-related products. As part of their core product offer, Location Co-created a range of surf waxes to suit the best surfing conditions, e.g. cold, warm and tropical water temperatures.

Problem

Location Co-Director, Mr Matt Bishop has incredible passion and knowledge for the surf industry but doesn’t have the experience within start-up businesses and how to market them. Matt needed a Business Mentor who would listen to his ideas and advise him on the best way to implement these. Matt needed guidance to commercialise his business model and then build the go-to-market strategy.

Solution

rev™ Branding was engaged by Location Co as their Business Mentor and Coach.  Each month, Matt met with Rob to develop and refine the Location Co business model, their marketing, their tactics strategy, as well as their sales and distribution model.

Outcome

By combining Location Co’s amazing surf products and passion with the business marketing and sales expertise provided by Robert Durrant, Location Co was able to grow their business by 600% in the first 3-months.

Matt now has a solid growth plan, marketing, and sales tools in place, as well as business mentoring support that allows him to engage and onboard new retail customers with confidence.

 

Learn more about Brand Marketing

 

Context

S.E.C Electrical is a Perth based electrical contractor who specialises in electrical but also handles all trade services associated with residential, strata or commercial fit-outs and refurbishments.

Problem

As a 6-month old trade services business, S.E.C needed assistance with their Digital Marketing. With limited time and skills in this digital marketing area, they needed help from a digital marketing agency.

Solution

S.E.C engaged rev™ Branding as a specialist business growth agency to configure their social media platforms and website, provide content for these pages, and also create a set of Facebook advertisements that could be used by them later as a template for future advertising.

Outcome

rev™ Branding built a digital marketing strategy and an advertising plan with budgets. The plan including keywords, phrases, segments, messages, offers, and also artwork. rev™ also developed a range of Facebook campaigns including promoted posts and adverts.
Lastly, rev™ provided a website refresh (creation of new pages, and refresh of content on existing pages).

Learn more about Digital Marketing