Optimising Products for Google Search, Lens, and AI Tools: Harnessing the Power of Emerging Search Trends.

Satisfying human curiosity has been the cornerstone of Google Search for 25 years.  Remarkably, 15% of daily searches are entirely new – a testament to our evolving curiosity and the innovation behind search technology.

However, some questions go unasked because users lack the words to describe them or feel their queries are too complex.  Enter the era of visual and AI-driven search tools.

The Rise of Visual Search and Google Lens

Google Lens has revolutionised search by enabling users to query with images instead of words.

Over 20 billion visual search queries are made using Google Lens every month, and 1 in 4 of these searches has commercial intent. This underscores the shift in consumer behaviour: we’re no longer limited by language. Whether it’s snapping a photo, taking a video, or circling an item on the screen with Circle to Search, Lens makes discovering products easier than ever.

This game-changing tool is growing rapidly, becoming one of the fastest-growing query types on Google. Gen Z, in particular, has embraced this technology.

Users aged 18 to 24 perform more searches daily than any other group, with 80% using Google for shopping-related activities—from discovering and researching to purchasing products.

How Marketers Can Capitalise on Google’s Search Innovations

For businesses, this evolution in search behaviour represents an unparalleled opportunity. With Google’s AI-driven advertising solutions, marketers can engage consumers across every search medium – text, image, or voice, and to maximise their ROI.

However, leveraging these tools effectively requires a fresh approach to managing digital assets.

Key Steps to Optimise for Google Search, Lens, and AI Tools

Asset Creation

High-quality, purpose-designed digital assets are essential for optimising product visibility. Partnering with SKUvantage (Salsify), rev™ Branding helps businesses create tailored product images for websites, eCommerce platforms, and other digital channels.

SEO Optimisation

rev™ Branding excels in search engine optimisation (SEO), ensuring live content and product metadata align with search algorithms. Properly optimised assets boost visibility, relevance, and engagement.

Relevance and Accuracy

Ensuring digital assets are correctly named, tagged, and placed on relevant pages is critical. Irrelevant or misplaced content can lead to negative search outcomes, disrupting the customer journey.

User-Friendly Destination Pages

A seamless user experience is vital. Website pages should not only provide the right information but also guide users effortlessly through their journey, enhancing the digital brand experience.

Collaboration for Success: rev™ Branding & SKUvantage

Through our partnership with SKUvantage, we empower food and beverage brands with top-tier product content tailored for eCommerce platforms, retailer stores, and Google Search requirements.

Together, we help brands ensure their products are seen, searched, and sold across every channel.

Why Optimised Search Enhances Your Business

Optimising for Google Search, Lens, and AI tools doesn’t just improve your marketing – it transforms your business. By embracing the latest search innovations, you can connect with customers in new ways, drive higher engagement, and secure better ROI.

Read more information about how rev™ Branding and SKUvantage can help you stay ahead in the digital landscape

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Google search doesn’t just improve your marketing, it improves your business!

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