Google Ads Marketing – Connecting Brands with Buyers!
Shoppers use Google Search 3.5 billion times daily to find and research products they intend to purchase.
Every search on Google is an opportunity to connect your brand with online and instore shoppers.
Google Ads as part of your Google Search Marketing is an effective way of driving relevant, qualified buyers to your website’s brand page, right at the time they are searching for the types of products or services your business offers.
rev™ Branding is a specialist digital agency that helps brands connect with hundreds of millions of people shopping daily across digital sales channels.
We connect the digital touchpoints across the shoppers ‘path to purchase’ on digital channels such as Google Search, Google Maps, Google Assistant, eBay, Amazon, Catch, Kogan, Click Frenzy, Google Shop, and Facebook Shop.
For food & beverage brands, we also provide paid-search campaign management for Coles Online (CitrusAd), Woolworths Shop (Cartology), Endeavour Drinks (Cartology), IGA Online Shop (CitrusAd) and Chemist Warehouse. Learn More >>>
Google Ads Campaigns
Search Network Campaign >
When people use search terms related to your campaign, your adverts will present to them across Google Search and Maps, as well as hundreds of other Google platforms like YouTube and Google Shop.
Display Network Campaign >
Display network campaigns publish visual display adverts to buyers using Google Display Network (including Gmail and YouTube).
Shopping Campaign >
Google can use your web store’s product data instead of a user’s keyword to determine how and where to present your ad within Google Shopping.
Video Campaign >
With video, your video advert will be displayed on YouTube and other Google Display Networks.
App Campaign >
If you launch an App, your ads can be displayed on Google Search, YouTube, Google Play, AdMob, the Google Display Network, Google Discover, and Google’s search partners.
Why Google Ads Builds Brands!
Increases your Leads: Target genuine buyers using Google search to find and research products they intend to purchase.
Builds Traffic: As part of your website marketing program, Google Ads increases the traffic from its vast network of products to targeted pages on your website.
Flexible Marketing: Turn on and off campaigns as required and adjust budgets and campaign messages as needed.
Measurable: Linked to Google Analytics, Google Ads can report on engagement, traffic, and video views by location, age, sex, and household income.
Gain Market Intelligence: Google Ads yields information about customer habits and requirements that business owners of previous generations could have only dreamed about e.g. keywords used, location, devices used, times and days people are searching.
Validate Brand Engagement *New*: Google Ads campaigns can qualify brand engagement by linking your campaign activity to the number of people who visit retail online stores such as Coles, Woolworths, and IGA.
Create Connected Shoppers!
rev™ Branding’s Google Ads Certified consultant Andy Moslehi has more than 15 years of experience managing campaigns across the Google search network. We can help you with…
• Google Ads Campaign Review
• Google Ads Account Set-up & Configuration
• Google Ads Monthly Campaign Management
• Google Ads Campaign Results Analysis & Improvements.
Our 20+ years’ experience working with 70 of the top 100 global food & beverage brands provides us with an intimate understanding of the shopper’s ‘path to purchase’ linking the online and instore stages of the pre-purchase, shop, and post-purchase stages.
Book a Free 30-minute Consult…
With our extensive experience marketing the world’s leading consumer brands, rev™ Branding is one of the FEW digital brand agencies that can help your business to grow by opening new digital sales channels and connecting your brand with more buyers!
Book a quick call with Rob, our digital innovation specialist, right now!
Related Information
Google Marketing Checklist
Learn More >>>
Learn more about eCommerce marketing
Learn More >>>
Read about how to create a Connected Shopper
Learn More >>>
Develop a Digital Sales Strategy
Learn More >>>
Grow your Brand with Digital Media Marketing
Learn More >>>
Let’s Chat!
Speak with Rob Durrant, who has worked in the food and beverage industry for more than 30+ years. Contact Rob on +61 3 9863-7444
