In a competitive online marketing environment, every business, needs an efficient lead generation program supported by a streamlined sales processes to support their growth expectations and to meet sales targets.
Businesses face a significant challenge when it comes to marketing themselves online, especially in today’s cut-throat and very congested digital landscape.
The online marketing content is saturating the Internet…
From corporate giants to innovative startups, standing out amidst this digital crowd is consistently a formidable challenge for even the savviest marketer.
As a business owner or marketer, you’re likely to be on a constant quest to find new, more efficient marketing methods.
Marketing and sales funnels are your secret weapons for automating lead generation, nurturing prospects, and supercharging your business.
Learn about Marketing and Sales Funnel Concepts
Think of a marketing funnel as a visual representation of the customer journey.
It resembles an actual funnel, wide at the top and narrowing down to a small opening. Each stage of the funnel corresponds to a step in the customer’s decision-making process, from initial awareness to final conversion.
In the digital space, each step in the funnel can be handled by a set of integrated systems or automated process that can remove the manual tasks that typically become bottlenecks within your marketing or sales team.
1. Top of the Funnel (TOFU): Awareness
At the widest part of the funnel, your goal is to create awareness. Here, you’ll need to deploy strategies like content marketing and social media campaigns to attract potential leads. The key is to offer valuable, informative content that piques their interest.
Think about content such as blogs, articles, website page content that will not only educate the potential buyer but will also show off your subject expertise.
2. Middle of the Funnel (MOFU): Consideration
As prospects move down the funnel, they’re considering their options. This is the time to nurture your leads with informative emails, webinars, or free resources. Develop content and activities that addresses their pain points and positions your business as the solution.
3. Bottom of the Funnel (BOFU): Conversion
At the narrowest point, leads are ready to make a decision. Offer them tailored sales offers and content, such as personalised email campaigns, webinars, free consults, or product demos.
Make the ‘path to purchase’ as smooth as possible, and back it all up with ‘proof’ such as case studies, whitepapers, and testimonials.
The Tools You Need
To create and manage these marketing funnels effectively, you’ll need a set of tools and systematic processed to remove the manual intervention, integrate your business systems, but more importantly provide a seamless path to purchase for your prospective buyer.
1. Content Marketing
Quality content is the foundation of your funnel (Top of the Funnel).
Regularly publish blog posts, articles, videos, and other content on your website that speaks to your audience’s needs and pain points. Understand your audience, know their challenge, tailor your content to lead them towards a solution.
This is the content that you will use as part of your content marketing program e.g. social media marketing, media releases, PR, and published across industry websites and SEO platforms. Learn More >>>
2. Social Media Marketing
Leverage the power of social media marketing to distribute your content, engage with your audience, and build brand awareness. Use the content you’ve created as part of social media posts, paid search advertising across Facebook, LinkedIn, Instagram.
These campaigns point your reader back to your website where the full article is available with an action that continues their nurturing journey and closer to the decision phase. (Bottom of the Funnel). Learn More >>>
3. Websites & Landing Pages
Your website is your digital storefront and the home of all your valuable marketing content. Ensure that your website is a user-friendly, informative website that represents your brand and can act as a virtual salesperson.
Spent time making sure your website is capable of supporting lead capture forms and conversion actions like downloading a brochure, registering for webinar etc.
Lastly, optimise your website for SEO and invest in its marketing. Learn More >>>
4. CRM Systems (Customer Relationship Management)
A CRM system helps you track leads, manage customer data, and automate communication, making it easier to nurture and convert leads effectively.
CRMs provide your sales team with a complete prospect history and are essential to personalising your content to meet their specific requirements.
Integration is important – it can save your sales staff from rekeying lead gen registrations and avoid any missed follow-ups.
5. Email Marketing Systems
Email is a very versatile, low-cost but effective tool for lead nurturing.
When sales leads come in from your website and CRM (driven from the content via social media campaigns), they get dropped into your email marketing workflow.
Craft personalised email sequences to guide leads through the funnel. Use the reports to identify opens and URL clicks, further aiding your sales team to more easily identify warm or hot leads. Learn More >>>
6. High Value Sales Offers
Create compelling offers that motivate leads to act (Lead Magnets).
You may have different offers that you use throughout the marketing funnel, targeting specific points of engagement…
• Social Media Campaigns: An offer or hook that entices people to click through to your website from social media post e.g. register to download something from the website.
• eMail Campaign: Once they have downloaded the item and have moved from the website to the CRM/Email Marketing, perhaps offer them a free trial, webinar, or a consultation.
Make sure your offers ARE valuable and worthy of them parting with their personal details.
The Art of Efficiency
Efficiency is at the heart of funnel marketing.
By using marketing automation, your team will save time, but also ensures consistent, timely outreach to potential clients. Moreover, it allows for personalised messaging at scale, enhancing the customer buying experience.
Marketing and sales funnels when implemented correctly are like well-oiled machines that can transform your business.
They offer the dual advantage of scalability and efficiency while helping you build stronger customer relationships by providing a quality buyer journey.
Marketing automation becomes the unsung hero of modern marketing, by leveraging content marketing, social media, websites, CRM systems, email marketing, and enticing sales offers, you can create a uninterrupted process that not only generates new leads but also turns them into brand loyal customers. Learn More >>>
Remember, it’s not just about getting more leads; it’s about nurturing and converting the right ones. Embrace the power of marketing funnels and watch your business soar to new heights.
Get Help from the Experts!
Marketing Funnels for High-Converting Business Growth!
rev™ Branding’s 20+ years expertise in high-performance multichannel marketing and lead generation are experts in designing, building and maintaining marketing automation workflows that include paid advertising, website landing pages, email marketing, behavioral targeting, and CRM integration.
Give us a call on +61 3 9863-7444 or [email protected]
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Book a quick call with one of our marketing team members to discuss your type of business and understand how we could help you to design and build an effective automated marketing sales funnel.
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