In the ever-evolving and competitive business landscape, business marketers face a common challenge – how to market their brand and generate sales leads!
Building interest and awareness for your offering from scratch can be a daunting task, but it’s not impossible.
This is where Brand Marketing can make the difference!
Enter content marketing, a powerful strategy that can fast-track your lead generation efforts.
By implementing a quality content marketing program, supported by powerful branding, your business will begin to develop an audience and start generating more sales enquiries.
Quality branded content will attract more readers (buyers) which turn into leads and, ultimately, loyal customers.
In this article, we’ll explore how content marketing can be your secret weapon by in turning potential customers into brand loyal clients.
Generating Sales Leads & Enquiries
Are struggling to generate sales leads?
One of the largest marketing hurdles is getting people interested in your product or service, when in most cases, they don’t even realise that they need it?
Traditional advertising and cold outreach can be expensive and less effective in such scenarios.
Branded content marketing is a cost-effective and long-term organic growth solution that takes your readers on a non-intrusive educational sales journey.
The Power of Branded Content Marketing
Content marketing is not just another buzzword; it’s a strategic approach to creating and sharing valuable content that educates and engages your audience.
The core idea is to provide quality information that potential buyers find useful, relevant and addresses their problems.
By delivering branded content that addresses their pain points, you will establish yourself as a subject matter authority and begin to build trust that creates long-term brand-loyal customers.
The Brand Marketing Strategy
To make content marketing work for your business, you’ll need a well-thought-out content marketing strategy.
This strategy serves as your roadmap, guiding you through generating content ideas to distributing the finished pieces to your target audience on platforms they use.
Here are the key elements of an effective content marketing strategy…
1. Get your Branding Right
Before you embark on your content marketing journey, comprehending the power of a robust brand identity is foundational.
A recognisable brand identity encompasses your logo, colour schemes, taglines, and overall visual elements.
These elements create a consistent and trustworthy image that sets you apart in a crowded digital space, guiding your customers through the digital noise.
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2. Understand you Marketing Channels
Channel marketing involves working with third parties such as distributors, resellers, or partners to generate new business sales. This approach gives you the opportunity to benefit from their partners’ marketing channels and customer base.
You need to understand who you’re selling to BEFORE you start marketing.
3. Brand Consistency Across Digital Platforms
Your brand becomes your guiding light in this context.
By maintaining a consistent visual and tonal identity, your message resonates with your audience, whether they encounter your business on your website, social media, or through email campaigns.
4. Define your Marketing Goals and Buyer Actions
Your marketing and sales goals will determine the buyer actions that you embed within your marketing e.g. your lead gen hook. This could be a registration for a webinar, free download, make contact, website traffic, developing online audiences etc.
Use goals templates like SMART (i.e., specific, measurable, achievable, relevant, and time-bound) to help with your planning.
5. Define Your Audience
Start by identifying your target audience. Who are they, what are their needs, and how can your product or service solve their problems?
Focus in on how they research and purchase products like yours, this helps you refine your channel marketing strategy.
6. Create Valuable Content
Craft content that provides solutions, answers questions, or educates your audience. This content could take the form of blog articles, videos, infographics, webinars, and more.
Do NOT use offshore ‘upwork agencies’ to create content. Bland, irrelevant content will erode your brand integrity and reduce the opportunity to grow your SEO (and readers hate it).
7. Consistent Publishing
Consistency is key in content marketing. Regularly publish content across relevant platforms to keep your audience engaged and interested. Website Blogs, Social Media Posts, Newsletters, and eMail Campaigns all should be considered. Learn More >>>
8. SEO Optimisation
Ensure that your content is optimised for search engines to increase its visibility. This will help potential customers discover your content when searching for related topics. Quality, focused, informative content that is continually read by online audiences increases your ranking on Google. Bad content does the opposite. Learn More >>>
9. Share Across Relevant Platforms
Choose the platforms that match your buyer’s research and purchase needs.
Distribute your content on various platforms, including your website, social media, email newsletters, and industry forums. This broadens your reach and increases the chances of reaching your target audience. Learn More >>>
10. Engage with Your Audience
Respond to comments and engage with your audience. Building a sense of community around your content can foster brand loyalty.
11. Measure, Review and Improve
It’s important to be looking at the various reporting tools that provide you insight to the content’s performance. Match these results marketing and sales goals e.g. website views, social media shares, downloads, registrations etc.
If the content isn’t performing, tweak and adjust to ensure its really hitting the mark with your target audience.
12. Implement Marketing Automation
Marketing funnels are designed to remove the manual disjointed steps in your marketing and sales qualification process and replace it with an integrated and seamless buyer journey.
Creating buyer journeys will guide your audience through an automated nurturing process by providing relevant information and educational tools that encourage purchase driven actions. Learn More >>>
In the competitive world of business, lead generation for new companies can be challenging.
Brand content marketing offers a strategic path to purchase using valuable content and sharing this with your target audience to establish your brand, build trust, and guide potential customers through your marketing funnel.
So, if you’re a new business owner or a marketer looking to boost lead generation, consider adopting a branding and content marketing strategy. It may be the missing link in your path-to-purchase, bringing your brand the recognition and customer base it deserves.
Content Marketing Service by rev™ Branding
Do you lack the expertise to implement content marketing?
Are you struggling to generate sales leads without using paid advertising?
Our rev™ Content Marketing Service is an outsourced content marketing service that provides the resources and expertise to design and run targeted content marketing programs. Our team will deliver for you…
• Content Marketing Plan
• Brand Message & Sales Offer
• Content Creation: 4 x Blogs, 4 x Social Media Posts, 1 x eMail campaigns
• Supply of Digital Images
• Design the Buyer Actions (Lead generation hook)
• Scheduling and Publication of Content
• Performance Review and Improvement
• Monthly Performance Report.
rev™ Content Marketing Service is provided as a pre-paid monthly package and tailored to meet your specific marketing goals.
If you are not happy with your digital marketing results, why not make contact with us on +61 3 9863-7444 or [email protected] to see if we can provide you with some tips or suggestions to help fast-track results.
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