How to kick-start your business recovery and its reinvention, post the Coronavirus (COVID-19) shutdown using our Post-Coronavirus Business Recovery Action Plan.
The way you do business has changed forever!
Sure, we will return to some level of normality, but in reality, the way we’ve changed how our business operates will mostly remain in place as we move forward.
Now that we are emerging from our hibernation post the Coronavirus (COVID-19) shutdown, it’s CRITICAL that you kick-start your business recovery and its reinvention!
The key to your business recovery plan is NOT to PANIC!
Look, we understand that your business is probably low on cash, your supply chain needs resuscitation, employees are eager but also anxious, and consumer confidence is extremely low.
It’s imperative that you DON’T rush in thinking things must be back to normal. Just as important is to not fall into the trap of discounting products and services just to get sales in the door.
Things are NOT normal for your business OR the people you’re trying to sell to!
It’s CRUCIAL that you take the time to plan and prepare your business for the post-coronavirus economy during the next 6-months, and then the 6-months after that; steady she goes!
You need to adapt your business operations through the changing ways during the recovery period. By showing support and offering value to your customers during this time of uncertainty, you will ultimately win their confidence and loyalty forever (worth much more than a quick sale).
Post COVID-19 Business Recovery Action Plan
Use our Post-Coronavirus (COVID-19) Business Recovery Action Plan to kick-start your business recovery and its reinvention. Here is a range of things that you can do that will ensure that your business recovery is fast and also sustainable!
Put together a Business Recovery Strategy and Tactical Plan:
Use this information to document the changes that will be needed for your business, and also the possible improvements.
Engage a Business Mentor:
Choose someone who specialises in business marketing and sales to get you up and running FAST!
Get your Finances in Order:
Look at what Government support packages are available.
If you have cash flow issues, work with your vendors to agree on payment terms or even terms like selling on consignment?
Be transparent with your employees and also be honest in your communications about your financial situation. This builds trust, credibility and also confidence within your team.
Create a Safe Environment for Staff:
Make sure that your business can cater to the back-to-work order. Ensure that you’ve planned for your cleaning and hygiene requirements of staff and customers. Create some policies to support social distancing, meetings, travel, Flu Shots, use of COVIDSafe Apps etc.
Think about your staff’s Mental Health needs:
Don’t underestimate the mental health needs of your employees. Not everyone will come back to work the same as they left. There are many people who are suffering from anxiety and frightened of being in groups. Think about what support or changes you can provide to help.
Start to Re-build your Team:
Begin the process with some team-building exercises that will reconnect and motivate the group.
Implement Change Management:
There will be parts of the business that may never recover, or you may choose to abandon.
Think about the impact on your employees, and any change management tasks that might be needed e.g. changes to roles, redundancies, training, and process documentation.
Review your Business Processes:
Take some time to look at how you changed your business operations during the Coronavirus.
Think about what processes may have improved the way the business operates and could be kept in place? e.g. digital delivery of sales, training and support services.
Resuscitate your Supply Chain:
Work with your suppliers and vendors to get your stock supplies back on track. Think about what products should be fast-tracked to hook into your immediate marketing and sales campaigns.
Communicate to the World you’re Now Open:
Create your first marketing communication promoting that you are back in business. Send this to customers and post it on your website and social media pages. Make sure you list any changes that might impact them e.g. reduced hours or services etc.
Reboot your Marketing:
Break down your marketing calendar to 6-months initially. Re-start marketing by resuming any of your scheduled digital campaigns on Facebook, Google AdWords etc.
Think about a Brand Refresh:
Could be nice to start the next period with a new fresh look or message?
Update your Marketing Content:
Remove the words Coronavirus and COVID-19 from your marketing content. Update your social media and websites with more current information that’s not reminding people of the negative Coronavirus period
Create an Events Plan:
Think about how you can move your audience from online to one-on-one, then to small seminars, then finally back to large conferences or networking sessions.
Re-Engage your VIP Customers, Suppliers, and Business Alliance Partners:
Pick up the phone and provide your VIP business connections with an update on your business, but also to see how you might be able to help them and work together more?
Create your Sales Plan:
Work with your sales team to build a 6-12 month plan.
Design specific campaigns that are suitable for the current financial environment and trading restrictions that are in place. Craft some sales messages, and build these into your post-coronavirus staff sales kit
Build Alliance Partner Sales Campaigns and Offers:
Collaborate with your suppliers and alliance partners to create a series of joint sales offers and marketing campaigns. Work together on special pricing deals to help convert excess stock into $ sales.
Get your Physical and Mental Health in Order:
You are tired, stressed and concerned about your business.
It’s impossible to undertake such a huge recovery project AND lead your team if your own health and well-being isn’t under control. Plan things out, get plenty of rest, eat well, exercise regularly, stay focused AND get the support of a Business Mentor…
Coronavirus COVID-19 Related Support Articles
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How to build a Content Marketing Program
How to Launch an EFFECTIVE Digital Brand Campaign
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Need some help?
rev™ Branding is a specialist digital brand agency who helps companies to more easily describe, communicate, and market their business brand to drive sales and growth opportunities.
Our 20+ years’ experience providing high-performance brand optimisation solutions allows us to create brand stories which are strategic, creative, and connect with your audience to inspire actions.
During the last 3-months, we helped numerous companies to adapt their business to deal with the economic conditions driven by the Coronavirus.
If you need some help or advice, please call us on +61 3 9863-7444 or email us on [email protected]
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