03/04/2023

Game-Changing eCommerce Campaign Improvement Tips

Business Marketing, Channels of eCommerce, CMS, Coles Online, Content Management Solution, Content Syndication, CPG, Data Governance, Data Quality, Data Synchronisation, Data Syndication, Digital Catalogue, Digital Marketing Channels, Digital Sales Channel, ecommerce, eCommerce Channels, eCommerce Content, Endeavor Marketplace, FMCG, Governance, Grocery, Master Data Management, MDM, Multichannel, Omnichannel, Omnichannel Commerce, Online Marketing Channels, PIM, Product Launch, Product Marketing, Sales Channel Development, Woolworths Shop, Workflow Management Digital Marketing, Brand Marketing, eCommerce, Retail

Drastically improve paid search marketing performance on Google, Cartology, and CitrusAd using our six ‘game-changing’ campaign improvement tips.

Continue Reading

27/03/2023

Data Quality and Content Syndication

Channels of eCommerce, CMS, Coles Data Requirements, Coles Online, Content Creation, Content Management Solution, Content Syndication, CPG, Data Governance, Data Management Services, Data Quality, Data Quality and Governance, Data Synchronisation, Data Syndication, Data Syndication Solutions, Digital Catalogue, Digital Marketing Channels, Digital Sales Channel, ecommerce, eCommerce Catalogues, eCommerce Channels, eCommerce Content, eCommerce Data Integration, Efficient Product Catalogue Management, Endeavor Marketplace, FMCG, GDSN, Governance, Grocery, Master Data Management, MDM, MDM Consulting, Multichannel, National Product Catalogue, NPC and Salsify Data Services, NPC Services, Omnichannel, Omnichannel Commerce, Online Marketing Channels, Online Stores, Onpack Labelling Data, PIM, PIM Advisory Services, PIM Consulting, Product Data Management, Product Data Synchronisation, Product Information Management (PIM), Product Labelling Data, Product Launch, Product Marketing, Sales Channel Development, Salsify, SKUvantage, Supply Chain Data, Supply Chain Data Management, Woolworths Data Requirements, Woolworths Shop, Workflow Management Digital Marketing, Brand Marketing, Customer Experience, eCommerce, New Product Launch, Retail

As competition intensifies, fueled by the rise of private labels and the explosion of eCommerce through online stores, marketplaces, and shopping apps, the need for quality product data has skyrocketed.

Continue Reading

29/10/2019

Is it Time to Mandate the Health Star Rating System: Protecting Australian Consumers

Coles Online, CPG, DAM, Digital Asset Management, Digital Catalogue, Digital Marketing Channels, Digital Sales Channel, ecommerce, eCommerce Channels, Endeavor Marketplace, FMCG, Grocery, Health Star Rating, MDM, Multichannel, National Product Catalogue, New Product Introduction, NPC, Onpack Labelling Data, PIM, Product Labelling Information, Product Launch, Product Marketing, Salsify, SKUvantage, Woolworths Shop, Workflow Management Digital Marketing, Brand Marketing, eCommerce, Retail

How to choose the best PIM, MDM, DAM or CMS system to support your company’s digital sales channel and omnichannel eCommerce marketing strategy.

Continue Reading

28/10/2019

Product Labelling Data Management & Syndication

Acceleration Workflow, Brand Marketing, Coles Supermarket, Digital Customer Experience, Digital Transformation, ecommerce, Extended Labelling, FMCG, FMCG Launch Strategy, FMCG Marketing, FMCG Marketing Strategy, FMCG New Product Launch, IGA, Master Data, Metcash, National Product Catalogue, New Product Development, New Product Introduction, NIP, NPC, NPD Workflow, Nutritional Data, On Pack Labelling, Online Marketing, Panel Data, Product Development Workflow, Product Information, Product Launch, Product Launch Strategy, Woolworths, Workflow, Workflow Management New Product Launch, Brand Marketing, Customer Experience, Digital Marketing, eCommerce, Retail, Workflow

How to improve the management and syndication of product master data to meet the FMCG eCommerce marketing mandates from Coles and Woolworths.

Continue Reading

28/10/2019

Product Development & Maintenance Workflow

Acceleration Workflow, Brand Marketing, Digital Catalogue, Digital Customer Experience, Digital Transformation, eCommerce Catalogue, eCommerce Strategy, FMCG New Product Launch, GS1, Master Data, National Product Catalogue, New Product Development, New Product Introduction, New Product Launch, NPD, NPD Workflow, Product Design Process, Product Development Process, Product Development Workflow, Product Information, Product Launch, Product Launch Strategy, Product Marketing, Workflow, Workflow Management Workflow, Brand Marketing, New Product Launch, Retail

NPD Acceleration Workflow – developed specifically for the stage-gate steps used for NPD, NPI and PLM within the CPG & FMCG sectors.

Continue Reading

28/10/2019

How to Manage Product Information to Support Today’s Digitally driven eCommerce World!

Business Marketing, Channels of eCommerce, CMS, Coles Data Requirements, Coles Online, Content Creation, Content Syndication, CPG, DAM, Data Management Services, Data Quality and Governance, Data Syndication, Data Syndication Solutions, Digital Catalogue, Digital Marketing Channels, Digital Sales Channel, ecommerce, eCommerce Catalogues, eCommerce Channels, eCommerce Data Integration, Efficient Product Catalogue Management, Endeavor Marketplace, FMCG, GDSN, Governance, Grocery, Master Data Management, MDM, MDM Consulting, National Product Catalogue, New Product Introduction, NPC, NPC and Salsify Data Services, NPC Services, Omnichannel, Omnichannel Commerce, Online Marketing Channels, Online Stores, Onpack Labelling Data, PIM, PIM Advisory Services, PIM Consulting, Product Data Management, Product Data Synchronisation, Product Information Management, Product Information Management (PIM), Product Labelling Data, Product Launch, Product Marketing, Product Syndication, Sales Channel Development, Salsify, SKUvantage, Supply Chain Data, Supply Chain Data Management, Woolworths Data Requirements, Woolworths Shop, Workflow Management Digital Marketing, Brand Marketing, Customer Experience, eCommerce, New Product Launch, Retail, Sales Development, Workflow

Helping brands with Product Information Management services to improve the management and publication of product catalogue content.

Continue Reading