How to Manage Product Information to Support Today’s Digitally driven eCommerce World!

Helping companies with PIM (Product Information Management) systems and processes to improve the management of product catalogue information to support their multi-channel digital marketing and sales requirements.

The FMCG and CPG industry is transforming at a rapid pace.

With competition intensifying from emerging categories driven by competitors, and private label growth, there is an explosion in eCommerce sales via online stores and eMarketplaces.

Changes to the way consumers shop and their purchasing behaviour has forced product suppliers and brand manufacturers to connect more with consumers using personalised digital brand experiences.

With the drive towards omnichannel, brands now have more consumer touchpoints and are selling across more sales channels than ever before.

As a result, manufacturing, supply chain, marketing and sales processes have become increasingly complex and increasing data-intensive.

Continuing to manage product master data using spreadsheets and various native databases across the business is no longer possible. These legacy systems WILL NOT scale to support the rapid changes in online marketing and sales channels and will always lack the internal data quality and governance mechanisms.

Product Information Management (PIM) systems allow companies to address these challenges by creating a single, centralised source for all forms of product data, e.g. item, price and digital assets.

Implementing a PIM system will ultimately build trust across the entire enterprise and will vastly improve NPD and product launch speed to market.

Retail activation outputs are enhanced from efficient data synchronisation of approved product information to industry B2B platforms such as GS1’s National Product Catalogue (NPC), 1WorldSync, TrueSource, RangeMe, GS1 Smart Media, SKUvantage etc.  

Enabling eCommerce Growth 

Having a centralised product information management system or a PIM will vastly improve your digital marketing and digital sales channel ecosystem.  

PIM software allows you to store product information and digital assets in multiple formats required to support online product catalogues such as Coles Online, Woolworths Shop, Endeavour Marketplace, eBay, Amazon, Catch, Alibaba, Click Frenzy, Google Shop, and Facebook Shop.

How to get the MOST from your Product Information Management System

We’ll guarantee you that PIM software will make a HUGE difference to your business. Vendors such as Sales Layer, CommerceNext, Akeneo, BizCaps, Innovit, Informatica, Lansa, Salsify, and Stibo all have quality systems, each with different features and functionality.  

However, a successful PIM project MUST also incorporate people and processes.

Being able to link people, departments and tasks via approval workflow will ensure far greater control and visibility across internal business tasks to support supply chain, recipe formulation, on-pack label content, packaging, pricing, digital assets.

Data Governance will increase by having controls, training and tools to support employees across various departments. 

rev™ Branding PIM Services

rev™ Branding is a specialist brand agency that has helped some of the world’s leading brands to integrate digital technology with their marketing and sales programs.

Over the last 20-years, we’ve worked with 70 of the top 100 Global FMCG / CPG brands to radically change how they market and sell products and connect their brands with today’s consumers.

Our team are specialists in Product Ideation, NPD / NPI, Range & Category Reviews, Retail Activation, Product Launches, Omnichannel Marketing, Visual Retailing, and eCommerce Channel Development.

rev™ Branding is NOT a PIM Vendor

We are an independent group of professionals who can provide you with impartial advice on designing and implementing a PIM project.

Our teams are GS1 and GDSN / NPC Standards Accredited, and we work with most of the prominent PIM vendors across the world. We are perfectly positioned to help you understand the features and benefits of each PIM solution and match these to your project objectives.

We can help you with:

PIM / MDM system and process review and audit
PIM project requirements and planning
Vendor selection and RFP
Data requirements analysis
Data flow designs and integration recommendations
Data quality review (including NPC/GS1 validation rules and standards)
Data Governance
Extended Labelling or ‘On-Pack Label Content’ services
eCommerce Content Syndication
Workflow Management
Change management and process training. 

If your business struggles to manage and publish product catalogue information to eCommerce sites and eMarketplaces, you need to speak with us!

1. We’ll help to improve the management of your Digital Product Catalogue on NPC.

2. Show you how to more easily publish your product on-pack label content.

3. Help you improve the quality of your product catalogue to grow eCommerce results.

4. Improve the way to syndicate content for your eCommerce sales channels.

4. Start activating product listings and campaigns on eMarketplaces.

5. Optimise your ‘paid search campaigns‘ with Retailers like Woolworths (Cartology) and Coles (CitrusAd).

If these are your current challenges, speak to our FMCG eCommerce and Digital Specialist, Mr Robert Durrant.  

With more than 30+ years’ experience, Rob has helped companies such as Fonterra, San Remo, Diageo, Bostik, Bickfords, Patties Foods, General Mills, Colgate, Getinge, Care Pharmaceuticals, and Schweppes to improve aspects of their Product Information Management, Master Data Management and Workflow Management processes.

Contact Rob on +61 3 9863-7444 or [email protected]