How to Manage Product Information to Support Today’s Digitally driven eCommerce World!

Helping brands with PIM (Product Information Management) systems to improve the management and syndication of product catalogue information to support their multichannel marketing and eCommerce requirements.

The FMCG and CPG industry is transforming at a rapid pace!

With competition intensifying from emerging categories driven by competitors, and private label growth, there is an explosion in eCommerce sales via online stores and eMarketplaces.

Changes in how consumers shop and their purchasing behaviour have forced product suppliers and brand manufacturers to connect more with consumers using personalised digital brand experiences.

With a far greater push towards omnichannel, brands have more consumer touchpoints and are selling across more sales channels than ever.

As a result, manufacturing, supply chain, marketing and sales processes have become increasingly complex and increasingly data-intensive.

Continuing to manage product master data using spreadsheets and various native databases across the business is no longer possible.

These legacy systems WILL NOT scale to support the rapid changes in eCommerce marketing nor support the data format requirements across new digital sales channels.  Furthermore, they lack internal data quality and governance mechanisms to support a digital strategy.

Product Information Management (PIM) and Content Management Systems (CMS) allow companies to address these challenges by creating a single, centralised source for all forms of product data, e.g. item, price, on-pack, and digital assets.

Implementing a quality product information management system and governance will ultimately improve the quality of product data across the entire enterprise and vastly improve your NPD and product launch speed to market.

Retail activation and eCommerce marketing tasks are optimised when quality product data is synchronised with industry platforms such as GS1’s National Product Catalogue (NPC), 1WorldSync, TrueSource, RangeMeSKUvantage (Salsify), and Retailer Supplier Portals.  

Enabling eCommerce Growth 

Having a centralised and integrated product information management system WILL vastly improve the results from your digital marketing and eCommerce campaigns across Coles Online, Woolworths Shop, Endeavour Drinks, eBay, Amazon, Catch, Alibaba, Kogen, Click Frenzy, Google Shop, and Facebook Shop.

Getting the MOST out of your Product Information Management

We guarantee that implementing a PIM system will make a HUGE difference to your business.

Working with vendors such as Sales Layer, CommerceNext, Akeneo, BizCaps, Innovit, Informatica, Lansa, Salsify, and Stibo all have quality systems, each with different features and functionality.  

However, successful PIM projects are driven by trained people and processes!

Linking people, departments and tasks via approval workflow will ensure greater control and visibility across internal business tasks to support supply chain, recipe formulation, on-pack label content, packaging, pricing, and digital assets.

Data Governance will improve by implementing data management controls, training and tools to support employees across various departments. 

rev™ Branding PIM Services

rev™ Branding is a specialist digital agency that has helped some of the world’s leading brands to integrate digital technology with their marketing and sales programs.

Over the last 20 years, we’ve worked with 70 of the top 100 Global FMCG / CPG brands to radically change how they market and sell products and connect their brands with today’s consumers.

rev™ Branding is NOT a PIM Vendor

We are an independent group of professionals who provide impartial advice on designing and implementing sustainable PIM, MDM, DAM and CMS projects.

Our team is GS1 and GDSN / NPC Standards Accredited, and we work with leading software vendors worldwide. We are perfectly positioned to help you validate PIM / CMS vendor solutions to your business needs.

We can help you with:

eCommerce and Digital Sales Channel Strategy
PIM / MDM / CMS system and process audit
PIM project requirements and planning
Vendor selection and RFP
Data requirements analysis
Data flow designs and integration architecture
Data quality audits
Data governance and workflow management
Specialty content management (webpage graphics, banners and artwork)
eCommerce content creation and syndication (GS1 / SKUvantage)
Digital asset management
Outsourced data management services (NPC / Salsify)
Change management and process documentation. 

If you struggle to support the data requirements of retail customers, you must speak with us!

1. We’ll help improve the way you manage catalogue data for GS1’s NPC and also Salsify.

2. Help you improve the quality of your eCommerce product listings.

3. Improve how you manage and syndicate content for eCommerce sales channels.

4. Optimise your ‘paid search campaigns‘ with Retailers like Woolworths (Cartology) and Coles (CitrusAd).

If these are your current challenges, speak with our FMCG eCommerce and Digital Specialist.

With more than 20+ years of experience, we’ve helped companies such as San Remo, Diageo, Bostik, Bickfords, Patties Foods, General Mills, Colgate, Getinge, Care Pharmaceuticals, and Kraft to improve aspects of their Product Information Management, Master Data Management and Workflow Management processes.

Contact us on +61 3 9863-7444 or [email protected] 


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