30/05/2024

Why Leading Consumer Brands Must Innovate to Meet Today’s Shopper Demands

Brand Agency, Brand Agency Melbourne, Brand Development, Brand Guide, Brand Identity, Brand innovation strategies, Brand Marketing, Brand marketing strategies, Brand Strategy, Brand Value, Branding Agency, Building brand loyalty, Business Marketing, Business Strategy, Connected Shoppers, Consumer Brands, Consumer goods industry trends, Consumer goods market trends, Consumer packaged goods innovation, CPG, CPGMarketing, Digital Brand Agency, FMCG, FMCGMarketing, Innovation in retail industry, Marketing Innovation, New product development trends, New Product Launch, NPD innovation consumer goods, NPD process, NPD strategy, Product development in consumer goods, Strategy and Tactics eCommerce, Brand Marketing, Customer Experience, New Product Launch, Renewables, Retail

In challenging economic environment, characterised by a high cost of living and ever-evolving customer shopping trends, brands face a critical need to innovate.

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26/04/2024

The Future of eCommerce and Online Marketing

Brand Agency, Brand Agency Melbourne, Brand Development, Brand Guide, Brand Identity, Brand Marketing, Brand Strategy, Brand Value, Branding Agency, Business Marketing, Business Strategy, Comsumer Product Branding, CPG, Digital Brand Agency, Digital in Retail, Digital Marketing Trends, eCommerce investment strategies, ecommerce predictions, eCommerce Strategy, FMCG, Future of eCommerce, Marketing Strategies, Marketing Strategy, New Product Launch, Online marketing predictions, Strategy and Tactics eCommerce, Brand Marketing, Digital Marketing, New Product Launch, Property Marketing, Retail, Sales Development, Website Marketing

The future of eCommerce and Online Marketing lies in embracing platform diversity and agile digital sales channel management for sustained growth over the next five years.

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26/04/2024

How Leading Consumer Brands Can Fight Private Label Erosion

Brand Agency, Brand Agency Melbourne, Brand Development, Brand Guide, Brand Identity, Brand Marketing, Brand marketing strategies, Brand Strategy, Brand Value, Branding Agency, Building brand loyalty, Business Marketing, Business Strategy, Category Development Plan, Category Review, Comsumer Product Branding, CPG, Digital Brand Agency, Digital in Retail, FMCG, Marketing Strategies, Marketing Strategy, New Product Launch, Private label erosion, Product Branding Whitepaper, Retailer Buyer Presentation, Selling to Retailers, Strategy and Tactics eCommerce, Brand Marketing, Digital Marketing, New Product Launch, Retail, Sales Development

The rise of private label presents a challenge for leading consumer brands who face the risk of being replaced, or potentially losing valuable shelf space within major retail chains.

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26/04/2024

Protecting Your Brand IP from Copycat Products

Brand Agency, Brand Agency Melbourne, Brand Development, Brand Guide, Brand Identity, Brand IP Monitoring, Brand IP Protection, Brand Marketing, Brand reputation management, Brand Strategy, Brand Value, Branding Agency, Business Marketing, Business Strategy, Comsumer Product Branding, Copycat Products, CPG, Digital Brand Agency, FMCG, Marketing Strategies, New Product Development, New Product Launch, Protecting brand intellectual property, Strategy and Tactics eCommerce, Brand Marketing, Digital Marketing, New Product Launch

Brand managers are facing a growing challenge: protecting their brand’s intellectual property (IP) in a landscape where copycat products are becoming increasingly common.

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25/03/2024

How to Build a Robust Brand for your Consumer Products

Brand Agency, Brand Agency Melbourne, Brand Development, Brand Guide, Brand Identity, Brand Marketing, Brand Strategy, Brand Value, Branding Agency, Business Marketing, Business Strategy, Comsumer Product Branding, CPG, Digital Brand Agency, FMCG, Marketing Strategies, Marketing Strategy, New Product Development, New Product Launch, Product Branding Whitepaper, Product Design Process, Strategy and Tactics eCommerce, Brand Marketing, Digital Marketing, New Product Launch, Retail, Sales Development

This free product branding whitepaper is a must-have to create a robust and powerful product brand strategy that connects with shoppers and encourages repeat purchases.

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29/10/2019

Brand Strategy Development & Marketing Guide (2)

Brand Agency, Brand Communications, Brand Development, Brand Development Guide, Brand Development Template, Brand Experience, Brand Guide, Brand Identity, Brand Launch, Brand Management, Brand Marketing, Brand Marketing Guide, Brand Marketing Template, Brand Message, Brand Offer, brand positioning, Brand Refresh, Brand Strategy, Brand Strategy Guide, Brand Strategy Template, Brand Tactics, Branding, Business Development, Business Marketing, Business Mentoring, Create a brand identity, Digital Brand Experience, Digital Branding, Digital Marketing, Digital marketing and branding services, How to create a brand guide, Marketing your business, Strategic marketing Brand Marketing, Agribusiness, Customer Experience, Digital Marketing, eCommerce, New Product Launch, Property Marketing, Renewables, Retail, Sales Development, Sports Marketing, Website Marketing

Brand Strategy Development & Marketing Guide – step-by-step free guide to build a power brand identity, brand message and trusted brand value statements.

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27/10/2019

How to Build Consumer Product Brands – Free Whitepaper

Brand Agency, Brand Agency Melbourne, Brand Development, Brand Guide, Brand Identity, Brand Marketing, Brand Strategy, Brand Value, Branding Agency, Business Marketing, Business Strategy, Comsumer Product Branding, CPG, Digital Brand Agency, FMCG, Marketing Strategies, Marketing Strategy, New Product Development, New Product Launch, Product Branding Whitepaper, Product Design Process, Strategy and Tactics Brand Marketing, Retail

Building Powerful Brand for Consumer Products – Download our free product branding whitepaper to ensure that your brand stands out amidst the marketing noise, builds brand retention, and influences the purchasing decision process that leads to category dominance both instore and online.

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13/09/2019

Brand Message is MORE important than designing a fancy logo

Brand Agency, Brand Agency Melbourne, Brand Communications, Brand Development, Brand Engagement, Brand Experience, Brand Guide, Brand Identity, Brand Management, Brand Marketing, Brand Message, Brand Offer, Brand Strategy, Brand Tactics, Branding, Business Marketing, Business Mentoring, Marketing Strategies, Marketing your business Brand Marketing, Agribusiness, Customer Experience, Digital Marketing, New Product Launch, Property Marketing, Renewables, Retail, Sales Development, Website Marketing

Your brand is not just a fancy logo or writing a quirky tagline.  A strong, compelling brand identity is the single most important marketing asset any business has when competing for attention online.

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