30/05/2024

Why Leading Consumer Brands Must Innovate to Meet Today’s Shopper Demands

Brand Agency, Brand Agency Melbourne, Brand Development, Brand Guide, Brand Identity, Brand innovation strategies, Brand Marketing, Brand marketing strategies, Brand Strategy, Brand Value, Branding Agency, Building brand loyalty, Business Marketing, Business Strategy, Connected Shoppers, Consumer Brands, Consumer goods industry trends, Consumer goods market trends, Consumer packaged goods innovation, CPG, CPGMarketing, Digital Brand Agency, FMCG, FMCGMarketing, Innovation in retail industry, Marketing Innovation, New product development trends, New Product Launch, NPD innovation consumer goods, NPD process, NPD strategy, Product development in consumer goods, Strategy and Tactics eCommerce, Brand Marketing, Customer Experience, New Product Launch, Renewables, Retail

In challenging economic environment, characterised by a high cost of living and ever-evolving customer shopping trends, brands face a critical need to innovate.

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29/04/2024

The Pros and Cons of AI-Generated Marketing Content

AI Content, AI Content Generation Tools, AI Generated Content, Artificial Intelligence, Brand Agency, Brand Agency Melbourne, Brand Development, Brand Marketing, Brand Strategy, Branding Agency, Business Marketing, Business Strategy, Content Creation Service, Content Marketing, Digital Brand Agency, Digital Marketing Trends, eCommerce Strategy, Google Search, Marketing Strategy eCommerce, Brand Marketing, Digital Marketing, Retail, Sales Development

AI-generated content is the web’s latest trend, but what are the pros and cons of using copy created by AI? Does Google penalise AI content? What you need to know…

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26/04/2024

The Future of eCommerce and Online Marketing

Brand Agency, Brand Agency Melbourne, Brand Development, Brand Guide, Brand Identity, Brand Marketing, Brand Strategy, Brand Value, Branding Agency, Business Marketing, Business Strategy, Comsumer Product Branding, CPG, Digital Brand Agency, Digital in Retail, Digital Marketing Trends, eCommerce investment strategies, ecommerce predictions, eCommerce Strategy, FMCG, Future of eCommerce, Marketing Strategies, Marketing Strategy, New Product Launch, Online marketing predictions, Strategy and Tactics eCommerce, Brand Marketing, Digital Marketing, New Product Launch, Property Marketing, Retail, Sales Development, Website Marketing

The future of eCommerce and Online Marketing lies in embracing platform diversity and agile digital sales channel management for sustained growth over the next five years.

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26/04/2024

How Leading Consumer Brands Can Fight Private Label Erosion

Brand Agency, Brand Agency Melbourne, Brand Development, Brand Guide, Brand Identity, Brand Marketing, Brand marketing strategies, Brand Strategy, Brand Value, Branding Agency, Building brand loyalty, Business Marketing, Business Strategy, Category Development Plan, Category Review, Comsumer Product Branding, CPG, Digital Brand Agency, Digital in Retail, FMCG, Marketing Strategies, Marketing Strategy, New Product Launch, Private label erosion, Product Branding Whitepaper, Retailer Buyer Presentation, Selling to Retailers, Strategy and Tactics eCommerce, Brand Marketing, Digital Marketing, New Product Launch, Retail, Sales Development

The rise of private label presents a challenge for leading consumer brands who face the risk of being replaced, or potentially losing valuable shelf space within major retail chains.

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26/04/2024

Protecting Your Brand IP from Copycat Products

Brand Agency, Brand Agency Melbourne, Brand Development, Brand Guide, Brand Identity, Brand IP Monitoring, Brand IP Protection, Brand Marketing, Brand reputation management, Brand Strategy, Brand Value, Branding Agency, Business Marketing, Business Strategy, Comsumer Product Branding, Copycat Products, CPG, Digital Brand Agency, FMCG, Marketing Strategies, New Product Development, New Product Launch, Protecting brand intellectual property, Strategy and Tactics eCommerce, Brand Marketing, Digital Marketing, New Product Launch

Brand managers are facing a growing challenge: protecting their brand’s intellectual property (IP) in a landscape where copycat products are becoming increasingly common.

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04/04/2024

Why Marketing Is Essential for Sales Success

Brand Development, Brand Marketing, Branding Agency, Business Consultant, Business Development, Business Development Marketing, Business Growth, Business Growth Advisor, Business Marketing, Business Strategy, Business Sucession Plan, Digital Brand Agency, Digital Strategy, Growth Marketing, Growth Plan, Lead Generation, Marketing Plan, Marketing Strategies, Marketing Strategy, Strategy and Tactics eCommerce, Brand Marketing, Digital Marketing, New Product Launch, Property Marketing, Renewables, Retail, Sales Development

Why marketing is the backbone of sales success! Learn how marketing tasks like branding, promotion, and digital visibility together drive new business and revenue growth.

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25/03/2024

How to Build a Robust Brand for your Consumer Products

Brand Agency, Brand Agency Melbourne, Brand Development, Brand Guide, Brand Identity, Brand Marketing, Brand Strategy, Brand Value, Branding Agency, Business Marketing, Business Strategy, Comsumer Product Branding, CPG, Digital Brand Agency, FMCG, Marketing Strategies, Marketing Strategy, New Product Development, New Product Launch, Product Branding Whitepaper, Product Design Process, Strategy and Tactics eCommerce, Brand Marketing, Digital Marketing, New Product Launch, Retail, Sales Development

This free product branding whitepaper is a must-have to create a robust and powerful product brand strategy that connects with shoppers and encourages repeat purchases.

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11/03/2024

Highlighting the Necessity to Invest in your Brand

Brand Development, Brand Identity, Brand Marketing, Brand Message, Brand Refresh, Brand Strategy, Brand Update, Brand Value, Branding Agency, Business Development Marketing, Business Growth, Business Marketing, Business Strategy, Company Profile, Digital Brand Agency, Digital Strategy, Growth Plan, Lead Generation, Marketing Plan, Marketing Strategies, Marketing Strategy, Online Marketing, Strategy and Tactics eCommerce, Brand Marketing, Digital Marketing, Renewables, Retail, Sales Development, Website Marketing

Highlighting the necessity of investing in your branding and why your business can’t afford to become stagnant, making your brand outdated and irrelevant…

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01/10/2023

The Power of Gamification in Online Retail

Brand Marketing, Branding Agency, Business Development Marketing, Business Growth, Business Marketing, Business Strategy, Digital Brand Agency, Digital Customer Experience, Digital Customer Journey, Digital Strategy, etailing, Gamification, Growth Plan, Lead Generation, Marketing Plan, Marketing Strategies, Marketing Strategy, Multichannel, Omnichannel, Online Advertising, Online Marketing, Online Retailing, Strategy and Tactics eCommerce, Brand Marketing, Digital Marketing, Website Marketing

How Gamification is transforming online retail success with fun and engaging consumers digital shopping experiences!

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27/10/2019

How to Build Consumer Product Brands – Free Whitepaper

Brand Agency, Brand Agency Melbourne, Brand Development, Brand Guide, Brand Identity, Brand Marketing, Brand Strategy, Brand Value, Branding Agency, Business Marketing, Business Strategy, Comsumer Product Branding, CPG, Digital Brand Agency, FMCG, Marketing Strategies, Marketing Strategy, New Product Development, New Product Launch, Product Branding Whitepaper, Product Design Process, Strategy and Tactics Brand Marketing, Retail

Building Powerful Brand for Consumer Products – Download our free product branding whitepaper to ensure that your brand stands out amidst the marketing noise, builds brand retention, and influences the purchasing decision process that leads to category dominance both instore and online.

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