Helping brands with Product Information Management services to improve the management and publication of product catalogue content.

The fast-paced digital transformation i the FMCG and CPG industries demands cutting-edge solutions to handle the escalating complexities in product data management to support eCommerce.

Emerging competition, private label growth, and the boom in eCommerce sales have forced brands to adopt omnichannel strategies to meet changing consumer behaviors. This shift introduces new challenges, as managing vast amounts of product data through outdated spreadsheets and fragmented databases is no longer sustainable.

Why a Product Information Management (PIM) System is Essential

Legacy systems struggle to keep up with the eCommerce landscape, offering limited scalability, poor data governance, and a lack of streamlined digital strategies. To meet the demands of modern retail activation and multichannel eCommerce marketing, brands need a robust Product Information Management (PIM) system.

A PIM or CMS platform provides a single, centralised source of truth for all product-related information – ranging from basic item details, pricing, and on-pack data, to digital assets. This centralisation improves data quality across the enterprise and helps expedite the New Product Development (NPD) and product launch cycles.

By integrating quality PIM systems, companies can streamline data governance, increase product data accuracy, and accelerate time-to-market.

Optimising eCommerce with PIM Integration

Seamless integration of PIM systems into eCommerce platforms is key to successful digital marketing. Synchronising product data with industry-standard platforms such as GS1’s National Product Catalogue (NPC), 1WorldSync, Truesource, RangeMe, SKUvantage (Salsify), and various retailer supplier portals vastly enhances online presence and operational efficiency.

Brands can significantly boost eCommerce growth across major online stores like Coles Online, Woolworths Shop, Endeavour Drinks, Chemist Warehouse, eBay, Amazon, Etsy, Catch, Alibaba, Kogan, Click Frenzy, Google Shop, and more.

Maximising the ROI of Your PIM System

Working with mumerous vendors such as Sales Layer, CommerceNext, Akeneo, BizCaps, Innovit, Informatica, Lansa, Salsify, and Stibo offer top-tier PIM systems, the key to success lies in the people and processes behind the implementation.

A well-structured workflow that links teams, departments, and tasks ensures better control over product management – covering everything from supply chain tasks, recipe formulation, packaging, to digital asset management.

Data governance is also elevated through proper training, data management controls, and tools that enable different departments to operate efficiently.

rev™ Branding Data Services

At rev™ Branding, we specialise in helping brands and suppliers improve their master data quality, governance, and syndication through expert advisory services, without the bias of being a PIM vendor.

With over 30 years of experience, we have successfully collaborated with global leaders in Global Data Synchronisation (GDSN) and PIM solutions across various sectors, including food, beverage, Pharmacy, healthcare, hardware and electronics.

Our impartial guidance ensures your PIM, MDM, DAM, and CMS projects are aligned with your unique business needs. Whether it’s data management strategy, architecture, migration, search optimisation, or growing your online sales channels, our experienced and accredited team is equipped to design and implement sustainable solutions that drive eCommerce growth.

How We Help:

• Data / Content Strategy & Governance

Designing systems and process that will improve data quality and governance and allow you to publish catalogue content more easily to support sales channels.

• Consulting & Project Management

Content Strategy, Data Attribute Modelling, Data Migration, Data Architecture & Storage, Data Quality & Validation, Data Governance & Security, AI Optimisation, Vendor Selection, Project Management.

• Content Creation & Syndication

Partnering with platforms like SKUvantage (Salsify) and GS1’s NPC, to ensure smooth content creation and distribution across digital sales channels.

• NPD Workflow & Approval Systems

Streamline new product development workflows to accelerate market launches.

• NPC / Salsify Outsourced Data Management

Outsourced National Product Catalogue (NPC) and Salsify data management services.

• eCommerce Marketing
Boost your paid search campaigns through optimised product listings and campaign management on platforms like Cartology, CitrusAd and Google Shop.

• Digital Sales Channels
Helping you to open new sales channels and reach new shoppers through digital sales channels, eMarktplaces, digital shopping apps and retailer online stores.

If you’re grappling with your data projects like:

• Coles Omnichannel additional data requirements.
• Publishing on-pack or NIP data.
• FS ANZ Branded Foods Database.
• Populating product listings on Cartology or CitrusAds.

Speak to our FMCG specialists today!

Our expert team, which has supported brands like General Mills, Getinge, Care Pharmaceuticals, Mobil, Colgate, Asahi, Bickfords, and Lactalis, is ready to help you transform your product information management.

Need some Help?

If you need some advice on how to create a more efficient way to manage your data quality, governance, management, and syndication process, book a free 30 minute consult with our industry expert or call us on +61 3 9863-7444 or email [email protected] 

Book Now

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