Expedite product launches by creating a systematic, customer-driven New Product Development (NPD) and New Product Introduction (NPI) process for your business
87% of executives believe that agility is the KEY to a successful product launch!
With thousands of products constantly entering the market, only a handful of these will ever reach the shelves of the retail chains.
When planning out your product lifecycle, its crucial to understand your target consumer, your markets, and also your competitors to ensure that you’re developing products that deliver superior value to both the consumer AND your retail trading partners.
For your business to remain successful and at the forefront of the consumer’s mind, it’s critical that you have a carefully executed New Product Development (NPD) and New Product Introduction (NPI) process.
New Product Development and New Product Introduction is the process of establishing a new product, from concept to market launch. The process includes a number of stages (referred to as stage gates) which can vary depending on the product type, specifics of the market, and your business.
How to Implement your NPD and NPI Process!
To create a systematic, customer-driven NPD / NPI process for your business, there is essentially eight major steps involved in the process;
1. Ideation and Discovery
2. Scope and Business Case
3. Strategic Analysis
4. Product Development and Testing
5. Market Testing
7. Product Launch
8. Product Maintenance.
It’s also important to note that Category Management plays an important part in the NPD process.
Brand Manufacturers should utilise the efficient assortment steps within Category Management to focus on opportunity gaps and on-shelf availability. They should be doing this in collaboration with their retail partners to boost category performance and sales.
How we can help!
rev™ Branding is a specialist brand agency that has helped some of the world’s leading brands to integrate digital technology with their marketing to drive offline AND online sales.
Over the last 20-years, we’ve worked with 70 of the top 100 Global FMCG / CPG brands to change how they market and sell products and connect their brands with today’s consumer.
Our team creates digital brand experiences and high-performance omnichannel marketing campaigns that allow you to expedite access to new markets and increase sales opportunities.
rev™ Go-to-Shelf Solutions Include:
• Brand & Product Launch Services
• Category Management Programs
• Sales Training, Coaching and Mentoring
• NPD / NPI / PLM Services
• Product Development Workflow.
NPD / NPI Process Development or Enhancement
Do you struggle to keep control of your product launches?
– Is your organisation still mired in information silos?
– Does staff come and go taking valuable company NPD knowledge and expertise?
– Are you still relying on ad-hoc, error-prone non-integrated processes?
– Do you lack visibility and control across product launch campaigns?
– Are you missing go-live dates because of missing critical product data?
Did you know?
36% of a typical workday is spent looking for and consolidating information.
44% of the time, workers can’t find the information they need.
Workers spend an average of 8.6 hours a week preparing for and attending status meetings.
87% of executives believe that agility is the KEY to successful brand launches.
HOW TO Develop a NEW NPD / NPI Process
rev™ Branding provides a consulting service to help you build a tailored NPD / NPI process for your business. We do this by working with your team to understand your products, target market and customers.
1. Define the scope of the NPD project (and budget)
2. Review the current process via departmental meetings & workshops
3. Define trading partner requirements and business rules
4. Map out the new process
5. Define any systems or tools required to support the process
6. Clarify roles, and tasks plus implement change management
7. Test and refine the new process
8. Documentation, training and hand over.
New Product Development Stage Gates Mapping Example
New Product Development Stage Gates Mapping Example (Product Launch)
Need some NPD Workflow Software?
rev™ NPD Acceleration Workflow Solution has been developed specifically for the FMCG and CPG segment to support the stage-gate steps used for NPD, NPI and PLM.
If you’re struggling to manage product information, rev™ NPD Acceleration Workflow replaces the spreadsheets and documents with a controlled and visible electronic data capture form.
Related Tools and Resources
NPD / NPI Launch Process Review
NPD Acceleration Workflow
Item/Price Maintenance Workflow and Digital Forms
Developing an eCommerce Digital Sales Channel
Go-to-Shelf Brand Strategy and Marketing
Selling your products using eCommerce Marketplaces (eBay, Amazon)
Ready to Kick-Start a Project?
If you are sick and tired of wasting time and money with an inefficient product launch process then speak with us about how we can either enhance your existing NPD process OR build a new one for you?
We’ve worked with 70 of the top 100 CPG brands using our rev™ Go-to-Shelf Solutions to improve their control, visibility, data governance, and of course speed-to-market within their NPD / NPI process.
To understand more about our NPD / NPI services please contact Robert Durrant our NPD specialist on +61 3 9863 7444 or [email protected]