87% of executives believe that agility is the KEY to a successful product launch!
With thousands of products constantly entering the market, only a handful of these will ever reach the shelves of the retail chains.
When planning out your product lifecycle, its crucial to understand your target consumer, your markets, and also your competitors to ensure that you’re developing products that deliver superior value to both the consumer AND your retail trading partners.
For your business to remain successful and at the forefront of the consumer’s mind, it’s critical that you have a carefully executed New Product Development (NPD) and New Product Introduction (NPI) process.
New Product Development and New Product Introduction is the process of establishing a new product, from concept to market launch. The process includes a number of stages (referred to as stage gates) which can vary depending on the product type, specifics of the market, and your business.
How to Implement your NPD and NPI Process!
To create a systematic, customer-driven NPD / NPI process for your business, there is essentially eight major steps involved in the process;
1. Ideation and Discovery
2. Scope and Business Case
3. Strategic Analysis
4. Product Development and Testing
5. Market Testing
7. Product Launch
8. Product Maintenance.
It’s also important to note that Category Management plays an important part in the NPD process.
Brand Manufacturers should utilise the efficient assortment steps within Category Management to focus on opportunity gaps and on-shelf availability. They should be doing this in collaboration with their retail partners to boost category performance and sales.
How we can help!
rev™ Branding is a specialist brand marketing agency for brand manufacturers, suppliers, and retail distributors.
Our rev™ Go-to-Shelf Solutions have been used by 70 of the top 100 FMCG / CPG companies to optimise their new product development and product launch projects.
rev™ Go-to-Shelf Solutions Include:
• Brand & Product Launch Services
• Category Management Programs
• Sales Training, Coaching and Mentoring
• NPD / NPI / PLM Services
• Product Development Workflow.
NPD / NPI Process Development or Enhancement
Are you struggling with your product launches?
Is your organisation still mired in information silos?
Does staff come and go taking valuable company NPD knowledge and expertise?
Are you still relying on ad-hoc, error-prone non-integrated processes?
Do you lack visibility and control across product launch campaigns?
Are you missing go-live dates because of missing critical product data?
Did you know?
36% of a typical workday is spent looking for and consolidating information.
44% of the time, workers can’t find the information they need.
Workers spend an average of 8.6 hours a week preparing for and attending status meetings.
87% of executives believe that agility is the KEY to successful brand launches.
HOW TO Develop a NEW NPD / NPI Process
rev™ Branding provides a consulting service to help you build a tailored NPD / NPI process for your business. We do this by working with your team to understand your products, target market and customers.
1. Define the scope of the NPD project (and budget)
2. Review the current process via departmental meetings & workshops
3. Define trading partner requirements and business rules
4. Map out the new process
5. Define any systems or tools required to support the process
6. Clarify roles, and tasks plus implement change management
7. Test and refine the new process
8. Documentation, training and hand over.
HOW TO Enhance an Existing NPD / NPI Process
If you already have an NPD / NPI process in place, we can help you to optimise your process to remove any roadblocks and to drive greater efficiencies.
NPD / NPI Process Audit
NPD Acceleration Workflow
Item/Price Maintenance Workflow and Digital Forms
Digital Transformation Services
Go-to-Shelf Brand Strategy and Marketing
Selling your products using eCommerce Marketplaces (eBay, Amazon)
NPD Stage Gates Mapping Example
NPI Stage Gates Mapping Example (Product Launch)
Ready to Kick-Start a Project?
If you are sick and tired of wasting time and money with an inefficient product launch process then speak with us about how we can either enhance your existing NPD process OR build a new one for you?
We’ve worked with 70 of the top 100 CPG brands using our rev™ Go-to-Shelf Solutions to improve their control, visibility, data governance, and of course speed-to-market within their NPD / NPI process.
To understand more about our NPD / NPI services please contact Robert Durrant our NPD specialist on +61 3 9863 7444 or [email protected]