Product Launch / NPD
In today’s retail landscape, new products MUST keep pace with the changing buying habits of consumers. Product development times have been shortened to keep up with shopper’s expectations and marketplace demands.
Innovative businesses thrive by understanding what the market needs, making smart product improvements, and developing new products that meet and exceed their customers’ expectations.
In order for brand manufacturers and suppliers to remain successful in the face of maturing products and emerging markets, it’s critical that companies get the most from their New Product Development (NPD) and Category Reviews, and Product Launch.
rev™ Branding is a specialist brand agency that has helped some of the world’s leading brands to integrate digital technology with their marketing to drive offline AND online sales.
Over the last 20-years, we’ve worked with 70 of the top 100 Global FMCG / CPG brands to change how they market and sell products and connect their brands with today’s consumer.
Our team creates digital brand experiences and high-performance omnichannel marketing campaigns that allow you to expedite access to new markets and increase sales opportunities.
• New Product Development (NPD)
• New Product Introduction (NPI)
• Category Management Services
• NPD Acceleration Workflow
• Product Information Management (PIM)
• Retail Activation Services (NPC, RangeMe, New Line Forms)
• Launch Campaign Strategy & Tactics
• Product Launch Campaigns
• Paid Search Campaigns on Cartology, CitrusAd & Google
• Omnichannel Marketing (eBay, Amazon, Catch…)
• Digital Brand Marketing (Social Media, Digital TV, YouTube, Podcasts etc)
• eCommerce Activation (Coles Online, Endeavour Drinks, Woolworths Shop)
• Digital Brand Experiences & Augmented Reality
• Trade Consumer Portals (Coles&Co, Woolworths Branded Shop, Endeavour etc).
Learn how our rev™ Go-to-Shelf Solutions can optimise your product launch campaigns!
Learn More About
How to Optimise your Woolworths & Coles Paid Search Campaigns
FMCG / CPG Brand Strategy & Activation
Product Development Workflow
How to implement a B2B Marketing & Sales Programs
Selling Products using eCommerce Marketplaces
How to Optimise FMCG Marketing with Brand Experiences
How to Implement your NPD / NPI Process
Improving Product Development & Launch Processes
Improving your Category & Range Review Results
Creating Unforgettable Digital Brand Experiences
Implementing a Product Information Management (PIM) System
Providing Account Managers with Sales Training, Coaching and Mentoring