Product Launch / NPD

The future of your brand is dependent upon it staying relevant in the market!


In today’s retail landscape, new products MUST keep pace with the changing buying habits of consumers. Product development lifecycle times have been shortened to keep up with shopper’s expectations and marketplace demands.


Innovative businesses thrive by understanding what the market needs, making smart product improvements, and developing new products that meet and exceed their customers’ expectations.


In order for brand manufacturers and suppliers to stay successful in the face of maturing products and emerging markets, the gate steps associated with New Product Development (NPD)  and New Product Introduction (NPI) become critical components of any successful product launch.


rev™ Branding is a specialist FMCG / CPG brand marketer who helps 70 of the top 100 CPG companies with various aspects of their NPD & NPI process. Our breadth of services encapsulates the processes within product ideation, retail activation, product launches, omnichannel brand marketing, through to advanced supply chain distribution and logistics, both locally and globally.


Services Include:
• New Product Development (NPD)
• New Product Introduction (NPI)
• Customer Business / Range Reviews
• Workflow Management for NPD / NPI
• Retail Activation (GDSN / NPC, Retailer Buying Forms)
• Category Management
• Category Influencer Metrics
• Audience Profiling & Segmentation
• Consumer Insights
• Competitive Analysis
• Digital Brand Strategy
• Marketing & Communications Strategy
• Online Marketplace Activation e.g. eBay, Amazon, Catch
 Environmental Marketing (Green Marketing)
• Product Launch Campaigns.


Struggling to launch products on time?
Want to improve NPD visibility and control?
Not happy with the results of your brand marketing?


Learn how to solve these challenges using rev™ Go-to-Shelf Solutions and optimise your go-to-market process!


Related Links

Understand FMCG / CPG Brand Strategy & Activation

Learn more about Product Development Workflow

How to implement a B2B Marketing & Sales Programs

Start Selling Products using eCommerce Marketplaces

Learn how to Optimise Brand Experiences (FMCG Marketing)

How to Implement your NPD / NPI Process

Product Development & Launch Process Assessment

How to Improve your Category & Range Reviews


Workflow Management, NPD Workflow, Product Launch