Product Launch / NPD

In today’s retail landscape, new products MUST keep pace with the changing buying habits of consumers. Product development times have been shortened to keep up with shopper’s expectations and marketplace demands.


Innovative businesses thrive by understanding what the market needs, making smart product improvements, and developing new products that meet and exceed their customers’ expectations.


In order for brand manufacturers and suppliers to remain successful in the face of maturing products and emerging markets, it’s critical that companies get the most from their New Product Development (NPD) and Category Reviews, and Product Launch.


rev™ Branding is a specialist brand marketing agency helping 70 of the top 100 FMCG / CPG companies to optimise their NPD & NPI and brand launch process.
Our breadth of services incorporates product ideation, NPD / NPI, range & category reviews, retail activation, product launches, omnichannel marketing, visual retailing, through to advanced supply chain distribution and logistics.


Services Include:
• New Product Development (NPD)
• New Product Introduction (NPI)
• Brand Launch Campaigns
• Digital Brand Experiences
• Category / Range Reviews
• Workflow Management for NPD / NPI
• Retail Activation (GDSN / NPC, Retailer Buying Forms)
• Category Management
• Category Influencer Metrics
• Audience Profiling & Segmentation
• Consumer Insights
• Competitor Analysis
• Omnichannel Marketing (eBay, Amazon, Catch etc)
• Campaign Strategy & Tactics
Environmental Marketing (Green Marketing).
• Visual Retailing.


Learn how our rev™ Go-to-Shelf Solutions can optimise your go-to-market process!


Related Links

Understand FMCG / CPG Brand Strategy & Activation

Learn more about Product Development Workflow

How to implement a B2B Marketing & Sales Programs

Start Selling Products using eCommerce Marketplaces

Learn how to Optimise Brand Experiences (FMCG Marketing)

How to Implement your NPD / NPI Process

Product Development & Launch Process Assessment

How to Improve your Category & Range Reviews

Use Unconventional Marketing to create Unforgettable Digital Brand Experiences


Workflow Management, NPD Workflow, Product Launch