Product Launch / NPD

In today’s retail landscape, new products MUST keep pace with the changing buying habits of consumers. Product development times have been shortened to meet shoppers’ expectations and marketplace demands.


Innovative businesses thrive by understanding market needs, making smart product improvements, and developing new products that meet and exceed customers’ expectations.


For brand manufacturers and suppliers to remain successful in the face of maturing products and emerging markets, companies must get the most from their New Product Development (NPD), Category Reviews, and Product Launch.


rev™ Branding is a specialist brand agency that has helped some of the world’s leading brands to integrate digital technology with their marketing to drive offline AND online sales.


Over the last 20 years, we’ve worked with 70 of the top 100 Global FMCG / CPG brands to change how they market and sell products and connect their brands with today’s shoppers.


Our team creates digital brand experiences and high-performance omnichannel marketing campaigns that allow you to expedite access to new markets and increase sales opportunities.


Services Include:
• New Product Development (NPD)
• New Product Introduction (NPI)
• Category Management Services
• NPD Acceleration Workflow
• Product Information Management (PIM)
• Retail Activation Services (NPC, Salsify, RangeMe, New Line Forms)
• Launch Campaign Strategy & Tactics
• Product Launch Campaigns
• Paid Search Campaigns on Cartology, CitrusAd & Google Ads
• Omnichannel Marketing (eBay, Amazon, Catch…)
• Digital Media Marketing (Social Media, Digital TV, YouTube, Podcasts etc)
• eCommerce Activation (Coles Online, Endeavour Drinks, Woolworths Shop)
Digital Brand Experiences & Augmented Reality
Trade Consumer Portals (Coles&Co, Woolworths Branded Shop, Endeavour etc).


Learn how our rev™ Go-to-Shelf Solutions can optimise your product launch campaigns!


Learn More About

Category Development & Range Review Services

How to Optimise your Woolworths & Coles Paid Search Campaigns

FMCG / CPG Brand Strategy & Activation

Product Development Workflow

How to implement a B2B Marketing & Sales Programs

Selling Products using eCommerce Marketplaces

How to Optimise FMCG Marketing with Brand Experiences

How to Implement your NPD / NPI Process

Improving Product Development & Launch Processes

Improving your Category & Range Review Results

Implementing a Product Information Management (PIM) System

Providing Account Managers with Sales Training, Coaching and Mentoring


Brand Launch, NPD Workflow, Product Launch, NPD, Product Development

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