The way customers find and book service-based businesses has changed dramatically with digital platforms like Finder, Oneflare and Airtasker disrupting the industry, shifting booking behaviours and service expectations.

Today’s consumer uses google searches, apps, and social media to choose service providers, making it essential for businesses to have a strong digital presence. For those that have yet to adapt, the time to act is now!

With more than 20 years of experience, rev™ Branding has been at the forefront of helping service-based businesses implement digital solutions that drive marketing effectiveness, increase sales reach, and improve operational productivity.

Our expertise in crafting Google-compliant websites, developing custom digital apps, and building eCommerce solutions has allowed businesses to stay competitive and meet the evolving demands of their customers.

Don’t get left behind – embrace digital transformation with rev™ Branding and position your business for success!

Industry Examples:

FINANCE – Helping a Finance Business to Expand its Online Reach

A finance agency approached rev™ Branding with the challenge of increasing its online visibility and streamlining its client acquisition process. With the rise of third-party lead generation platforms like Oneflare and Finder, the firm needed a strategy to reduce reliance on these intermediaries and build direct relationships with potential clients.

Solution:

• Developed a Google-optimised website with seamless navigation and high-performing SEO to improve organic search rankings.
• Extended the digital reach with listings across associated platforms.
• Implemented a channel marketing strategy to grow partnerships and referrals.
• Implemented a digital lead generation strategy using paid search and targeted social media campaigns.
• Designed an online application and booking system, allowing clients to schedule consultations with mortgage specialists directly through the website.

Results:

• 35% increase in website traffic within the first three months.
• 50% growth in direct customer inquiries, reducing reliance on third-party platforms.
• Improved conversion rates through automated lead nurturing and online appointment scheduling.

TRADES – Adapting a Trade-Service Business to the Digital Marketplace

A plumbing and electrical services business was struggling to compete with competitors who were listed on sites like Airtasker and hipages and needed a way to boost online visibility, appear more when people are searching online, and increase their direct customer channels.

Solution:

• Reposition their brand message and value offer.
• Developed a user-friendly, mobile-responsive website optimised for local search rankings.
• Implemented a Google search strategy.
• Launched a branded service booking app, allowing customers to request and schedule services directly.
• Created a targeted digital marketing campaign, including social media ads, local SEO, and Google Ads, to capture high-intent customers searching for plumbing and electrical services.

Results:

• Increased direct bookings by 60% within six months.
• Higher customer retention due to seamless online engagement and easy rebooking options.
• Established a trusted digital brand that improved customer confidence and reduced dependence on third-party aggregators.

“eCommerce is not the icing on the cake – it is the cake.”

Jean-Paul Agon CEO of L’Oreal

Why a Digital Strategy is Essential for Service-Based Businesses

Emerging online platforms have disrupted the service industry by changing the way consumers search for and book professional services. Businesses that fail to invest in their own digital presence risk losing control over their customer relationships and paying ongoing fees to third-party intermediaries.

To remain visible and competitive, service businesses must:

1.  Develop a proper digital strategy with clear objectives.
2. Utilise best-of-breed tools for security, performance, and customer experience.
3. Invest in a Google-compliant website, paid search, and organic SEO strategies.
4. Consider launching their own booking app to streamline customer interactions.
5. Implement digital marketing strategies that engage and convert online audiences.

Working with a credible digital brand agency like rev™ Branding ensures that your digital transformation is backed by proven expertise, trust, and credibility.

With our data-driven approach and deep industry experience, we help businesses navigate the complexities of digital marketing, providing them with the tools and strategies needed to thrive.

Partner with rev™ Branding for Your Digital Success

rev™ Branding are experts at crafting and executing digital solutions tailored for businesses. Whether you’re looking to build an engaging website, optimise your digital marketing, or implement a robust online booking or ecommerce system, we have the expertise to position your business for long-term success.

Don’t let your competition get ahead – embrace digital transformation with confidence.

Contact our rev™ Branding team today on +61 3 9863-7444 and let us help you amplify your online brand, enhance customer engagement, and drive meaningful business growth.

Schedule a Call

Why not schedule a quick call to discuss your business objectives and how we can help you to boost your business development and sales results with focused and targeted marketing.

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