Optimising Paid Search Campaigns for Woolworths Shop and Coles Online

Helping brand marketers use retailer ‘paid search’ campaigns to drive digitally connected shopping experiences, stronger brand loyalty and greater eCommerce sales.

Australian food and beverage retailers such as Coles and Woolworths are dominating one of the fastest-growing segments in today’s online eCommerce market.

As today’s digital-savvy consumers purchase more and more products and services online, FMCG and CPG retailers invest heavily in their digital presence and online offer e.g. online stores, mobile apps, digital catalogues. (using CitrusAd and Cartology)

For brand manufacturers and suppliers to ‘keep up’ with their trading partners’ digital requirements AND to stay in front of their competitors, they need to radically change the way they market and sell their products.  

It’s CRUCIAL that companies diversify their channel marketing to place a greater emphasis on omnichannel and eCommerce.

Investing in eCommerce Marketing

It’s now become crucial that brand manufacturers and suppliers focus their marketing strategies towards eCommerce and paid-search campaigns to keep their brands visible across the premium digital shelf space!

Leading retailers like Woolworths, Coles, Dan Murphy, Chemist Warehouse, and IGA are collaborating with forward-thinking brand marketers and product managers to create results-driven campaigns that target online shoppers and drive sales conversions.

Industry Leading eCommerce Marketing Services

rev™ Branding is a specialist brand agency that has helped some of the world’s leading brands to integrate digital technology with their marketing to drive offline AND online sales.

For more than 20-years, we have worked with 70 of the top 100 Global FMCG / CPG brands to radically change how they market and sell products and connect their brands with today’s digitally-savvy consumers.

Our experienced eCommerce marketing team can show you how to get the best results from your paid-search marketing using CitrusAd for Coles and IGA, or Cartology for Woolworths, to deliver a far greater return-on-advertising-spend.

rev™ Branding created an eCommerce Marketing Strategy, and has been providing advisory services each month to support our Cartology and CitrusAd campaigns. Their experience in eCommerce marketing within the FMCG industry is very unique at this point in time and it has been invaluable.

Tanya Watt – Hive & Wellness CMO

Category Review eCommerce Marketing Plans:
We’ll design innovative, performance-driven digital engagement campaigns to include within your category sales presentation and range review. Learn More >>>

eCommerce Digital Channel Strategy:
We’ll develop an eCommerce Channel Marketing Strategy which provides an analysis of each digital sales channel to expose opportunities for market growth, product sales, and access new customers. We also include in our strategy a set of eCommerce marketing and budget recommendations. Learn More >>>

Digital Catalogue Services: (NPC, SKUvantage, RangeMe, GS1 Smart Media)
We’ll help you to aggregate all the supply chain, marketing, and on-pack label content (allergen, nutritional & Dietary) plus your digital assets to create eye-catching product listings. Learn More >>>

Onboarding and Campaign Activation Services:
We act as the conduit between your business and retailers such as Woolworths (Cartology), Coles & IGA (CitrusAd), and Endeavour Drinks to access their range of digital solutions and configure your product listings and campaigns search settings.

eCommerce Campaign Performance Audit:
Audits provide a set of recommendations designed to improve the results of your paid-search campaigns on Cartology and CitrusAd.  Our audit includes a campaign performance and budget review, campaign strategy, campaign structure, search keywords, range, and a product listing review. Learn More >>>

Outsourced eCommerce Campaign Management:
Struggling to find an internal resource with FMCG, eCommerce, digital marketing and SEO skills? Let our experienced team take over the day-to-day management tasks of your paid search campaigns. Available as a 6-month or 12-month service option.

Digital Media Marketing Services:
Creating innovative, high-performance, multi-channel digital campaigns that connect shoppers with brands across TV, eMarketplaces, Webinars, Podcasts, Digital Signage, and Digital Publications. Learn More >>>

Trade Spend Budget Audit:
Our eCommerce Trade Spend Audit & Budget Improvement Service analyses your marketing investments across digital sales channels such as Coles & IGA (Citrus Ad), Woolworths (Cartology) and others, to create a realistic eCommerce marketing budget. Learn More >>>

Product Listing Audit:
Our team will review your online product cards for compliance. We check for any gaps in your published product information and images to benchmark them against the industry standards – ultimately boosting their organic search and sales conversion results. Learn More >>>

Ready to Move Forward?

Speak with Robert Durrant, our FMCG eCommerce and Digital Specialist. Rob helps companies to get the best results possible from their investment in digital marketing and eCommerce. Rob can also provide you with expert advice on how to improve Product Information Management (PIM).

Rob has been working in the food and beverage industry for more than 30+ years and can explain each of the steps you will need to complete to create a results-driven eCommerce digital sales program.

Contact Rob on +61 3 9863-7444 or [email protected] 

FMCG eCommerce Digital Sales Channel Acceleration Whitepaper-rev-Branding

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