Do you struggle to explain to people what your business does?
Find it hard to communicate your business brand?
Do you feel like your company profile is out of date, too complex, and full of buzzwords that people don’t really understand?
Is business dropping off because customers are starting to buy elsewhere?
Just because you built a solid business and a great brand doesn’t mean it will last forever!
Brands need to be CONTINUALLY updated and maintained to ensure they stay relevant to your market.
Factors that impact your brand;
1. New products or competitors in your market
2. Industry disrupters e.g. new technology or industry legislation reforms
3. Advances in social media marketing trends e.g. Facebook, Instagram, LinkedIn
4. Changes in the way customers research and make purchases.
Industry disruptors like Uber and Airbnb continue to flood the market with new products and services causing havoc to local small businesses.
In such a dynamic business environment, it’s now become necessary that companies review and update their brand, offer, and value proposition EVERY 12-months.
Strategic Brand Communication and Messaging is a critical part of brand optimisation!
Business owners are extremely busy, very often some of the basic marketing principles can be missed.
However, the basic principles of brand positioning, messaging and communications are even MORE important today as they were 50 years ago.
What do strategic brand communication, messaging and communication mean?
Marketing is ALL about fancy buzzwords.
It becomes confusing about how each term is used, how it is defined, and what it relates to YOUR business.
Unless you are a full-time marketing expert who lives and breathes marketing and communication, it all becomes a bit too difficult to change?
However, it’s important that you do change.
Very quickly industry disruptors are appearing across many industry segments, and in some cases, they can make existing products and services redundant E.g. Uber, Apple Music, Airbnb as examples.
In this rapidly evolving and changing landscape, rev™ Brand Marketing supports your business with the agility and confidence needed to help you refine and sharpen brand strategies that continue to grow the business.
For over 20+ years, rev™ has been working with companies to re-define their brand offer, and create brand stories which are strategic, creative, and connect with their audience to inspire purchase driven actions.
rev™ Brand Optimisation, using digital experiences and journeys builds customer loyalty and trust.
This is the foundation that will ultimately drive your business and open opportunities for growth and investment.
Need our help to improve your brand message, Identity and its message?
rev™ Brand Optimisation Service helps you to measure, benchmark, and create powerfull and focused brand messages and content that make your offer irresistible to your customers.
Book your Brand Optimisation Service TODAY!
For more information speak with one of our team on +61 3 9863-7444 or [email protected]