Brand Strategy Guide

12 Steps to Develop and Communicate your Brand!

Learn our 12-step brand management methodology that will guide you through the process of developing, managing and communicating a winning brand identity and marketing plan.

In many situations, business owners can be so close and passionate about their business that they can struggle to easily communicate with customers what it is they do?

Branding is the essential ingredient to your marketing and and sales program.

Having a clear and focused brand message and sales offer allows you to more easily communicate your business value to new or existing customers.

Great brands can achieve an:
1. Increase in customer loyalty
2. Increase in social proof and trust
2. Increase in business and brand value
3. Increase in sales and profit margins.

In an ever-increasing digital world, brand trust and value are critical factors in the consumer’s purchase decision process.

59% of consumers prefer to buy products from brands familiar to them, and they trust.

Nielson Research

Work with a Trusted Brand Agency

rev™ Brand Marketing is a specialist brand agency who help companies to easily describe, communicate, and market their business to drive sales and growth opportunities.

For more than 20-years, we’ve helped some of the world’s leading brands to connect with their customers using digital brand experiences and high-performance omnichannel marketing campaigns which are strategic, creative, and inspire actions.

Top 12 Brand Development and Marketing Tips

1. Know your Customers.
It’s important that you understand who your customers are and what they want?
Take some time to define a typical customer profile e.g. where they are located, what their interests are, the problems they face, and how they research and shop.
By understanding exactly what your customer’s want will ensure that you are creating a targeted sales offer and marketing campaign to engage them.

This information is essential to defining your product and service offer and how you will market to them.

2. Define your Sales Offer.
Once you’ve defined who your customers are and their needs, you can develop a range of products and services that meet this demand and offer them real value! Build out your sales offer, matching your customers needs to your value statements.

Use this information to build solutions that meet the needs of your customer and provides them value for money.

3. Competitive Analysis.
You need to understand your competitive landscape.
Build a competitor matrix that lists each company name, what they do well (and not so well).
Compare your offer to that of your competitors, think about the reasons why customers would potentially purchase from them over you.

4. Brand Value
We know how hard it is to compete with those major brands!
There will always be brands with bigger budgets and more resources that will ultimatly lead and shape the landscape.
Take the time to really think about your products and services and what makes your offer unique. Consider also your business operations, customer service process, and value-added services that set you apart from the rest.

Focus on how you solve problems for your customers and benefits as these are what will make your company branding unique.

5. Brand Messaging Pyramid
Rather than just focusing on the creative visuals like logos and brochure designs, its important that you take the time to build out your brand message and story. Brand messaging pyramids are the tools we use to define your company profile, elevator pitch, taglines and even form the basis of your marketing.

Your brand message and story needs to be consistent across your website, social media profiles, brochures and sales collateral.

6. Brand Trust
Developing brand trust is the MOST important factor for online marketing and eCommerce.
Think about how you use business use-cases or testimonials to showcase your sales offer. Use Google reviews and customer feedback to reenforce your brand value and social proof.

7. Digital Customer Experiences and Journeys
Today’s marketing isn’t just a Facebook advert or a post on Instagram.
Think about each of your brand touchpoints e.g. social media, website, email etc. Turn these into a set of logical steps that will connect the customers with an online journey filled with logical, educational and engaging steps.

Define your customer journey by mapping out each digital touchpoint into a set of logical steps – from research to purchase.

8. Integrate your Brand into your Business
Learn to live and breathe your brand.
Your Brand should be visible and prominent across any environment and with any customer interaction.
Ensure that your brand looks the same everywhere online or offline. Use your brand style guide to create consistency with visuals such as colour, fonts, and use of your logo.

9. Determine your Marketing Platforms and Tools
Knowing how your customers research and purchase will help you to determine which digital marketing platforms you need.
Also consider different methods of communications e.g. email and SMS.
Social Media: Facebook, Instagram, LinkedIn, Twitter, TikTok etc
eMarketplaces: ebay, Amazon, Catch, TradeMe
Websites: consider a quality website and online shopping store (or partner websites).

Work with a digital brand marketing agency to help you understand each platform and to create a series of measurable digital marketing campaigns.

10. Brand Amplification
Use your brand strategy and tatics to develop a range of engaging and interactive marketing campaigns. Create a plan that incorporates campaigns for branding, sales development, education and awareness, and also audience engagement.

Develop a marketing plan that will clearly target your customers and communicate your sales offer and value proposition

11. Love your Brand
Remain true to your business brand.
Your brand is your most valuable business asset. Correct marketing of your brand will become one of the most significant things that you can do for your business.
When branding is done well, it can change the way your customer’s view your business and develop brand trust and loyalty.

12. Listen to the Experts
Brand Marketing is a skill.
Work with an experienced brand marketing agency to define your brand offer, and create brand stories which are strategic, creative, and connect with their audience to inspire purchase driven actions.

Download our FREE Brand Marketing Guide

Our Brand Development & Marketing Guide provides a step-by-step process to help you review, develop and optimise your business, product or personal brand.

Download the FREE brand guide TODAY!

Turn Brand Value into $ales

For over 20+ years, rev™ Branding has been working with companies to re-define their brand offer, and create brand stories which are strategic, creative, and connect with their audience to inspire purchase driven actions.

Let our experienced branding team help you to create a targeted and focused Brand Strategy & Tactical Plan
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Contact us for any assistance on +61 3 9863-7444 or email us at [email protected]