The 2025 National Packaging Targets are an industry and government-backed initiative designed to create a sustainable approach to packaging in Australia.

These targets apply to all packaging that is made, used, and sold within the country, driving a complete systemic change in how packaging is created, collected, and recovered.

With the deadline of 31 December 2025 fast approaching, brand manufacturers and product suppliers must act now to ensure compliance. The Australian Packaging Covenant Organisation (APCO) is responsible for facilitating the delivery of these targets, aligning Australia with global sustainable packaging initiatives and advancing the nation towards a circular economy for packaging.

Why These Targets Matter

Meeting the 2025 National Packaging Targets will require businesses to implement sustainable actions, adjust business processes, and enhance data reporting. These efforts will play a crucial role in reducing packaging waste, improving recycling rates, and ensuring a responsible approach to packaging across industries.

2025 APCO Annual Report – How to Prepare!

To comply with the targets, brand manufacturers and suppliers must assess their packaging data and address any gaps within their reporting.

Many businesses are already leveraging the National Product Catalogue (NPC) from GS1 Australia to share packaging information with retail customers and distributors. The NPC contains key data attributes that are essential for:

• Packaging master data management
• Australasian Recycling Label (ARL) Annual Report preparation
• Covenant Reporting compliance.

As you prepare for your 2025 APCO Annual Report, it is strongly recommended that you review the data that has been loaded in product catalogues such as the NPC and Salsify.

How rev™ Branding Can Help

rev™ Branding Data Services offers expertise in data gathering, validation, and governance to streamline compliance with the 2025 National Packaging Targets. Our services include:

• Understanding Data Requirements – Identifying the key packaging data fields needed for compliance
• Data Gathering – Collecting accurate and comprehensive packaging data
• Data Validation – Ensuring the integrity and consistency of packaging information
• Publishing on the NPC – Uploading and maintaining packaging data on the National Product Catalogue
• Ongoing Data Management – Continuously updating and managing packaging information.

With over 20+ years of experience in global data synchronisation (GDSN) and extensive experience managing NPC data, rev™ Branding is your trusted partner in product data management.

Additionally, through our partnership with SKUvantage (Salsify), we offer high-quality product content sourcing and creation services, ensuring that your brand is fully prepared for the future of sustainable packaging.

Time to Get Started!

To achieve the 2025 National Packaging Targets, schedule a consultation with rev™ Branding today to assess your packaging data needs and develop a strategy to ensure compliance.

Book a free 30 minute consult to learn about these new standards.

Book Now

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