How Green Marketing can give your business a competitive edge and access to a niche market segment to market your brand and grow sales.
As people become more and more concerned with the environment, they look to spend their money on products and services on environmentally friendly products which are kinder to the planet.
This is PROVEN by the mass-introduction of eco friendly products like Aeroguard Plant Based Spray and Koala Eco Cleaning Range.
Selling products based on their environmental benefits is known as ‘Green Marketing’.
To comply, a product or service may be environmentally friendly in itself or produced in an environmentally friendly way, such as: Being manufactured in a sustainable fashion.
For a business to incorporate Green Marketing can involve several different things, such as creating an eco-friendly product, using eco-friendly packaging, adopting sustainable business practices, or focusing marketing efforts on messages that communicate a product’s green benefits.
The use of Green Marketing is rapidly becoming an essential aspect of brand marketing strategies.
For companies wanting to adopt environmentally conscious green marketing will generally find that it is more expensive due to the higher costs in manufacturing and sustainable packaging costs.
62% of eco-conscious consumers believe eco-friendly products are better for their health!
However, in the longer-term, it can become more profitable due to the increased demand for eco-friendly products and sustainable services in a niche market.
Green Marketing Methods
There are several different ways that your company can participate in Green Marketing.
One way, of course, is the manufacturing of environmentally friendly products. Other ways can be linked to the way you incorporate eco-friendly or green earth processes into your business operations, sales, and marketing.
• Transforming the business to be more ‘digitally focused’
• Using environmentally products like friendly paper and inks for printing
• Moving your brand marketing away from print to digital (Online Marketing)
• Supporting recycling and responsible waste disposal practices
• Using environmentally friendly product packaging
• Using more efficient product packing and supply chain
• Taking steps to offset the environmental impact and carbon footprint.
Benefits of Green Marketing
Open up new sales markets: The environment is at the forefront of consumers right now. There is a new market consisting of environmentally focused consumers who prefer green products over non-green products if they are given a choice.
Brand Loyalty & Value: Brands that continuously show their commitment towards protecting the environment and going green tend to earn greater loyalty and trust from consumers.
Competitive advantage: Going green adds up more customers to your existing customer base, which in turn gives you a competitive advantage over your competitors.
Become a Category Champion: As consumers literally FORCE retail chains to expand their category to include more green products, this is your chance to lead in your next retail category and range review.
50% of consumers say environmental concerns impact their purchase decision.
How to adopt Green Marketing
If you’ve been thinking about how your brand could move towards Green Marketing, but you’re not sure where to start?
Speak with our team at rev™ Branding about how we help companies to adopt a more environmentally responsible and sustainable approach to their brand development and marketing program.
We can help you to;
• Adopt a more environmentally sustainable business marketing
• Develop environmental Brand Strategy
• Implement Green Marketing & Communications programs.
Please contact Robert Durrant on +61 3 9863-7444 or [email protected]