Are you paying monthly fees to some marketing consultant to have random content being posted across your social media profiles?

It’s all too common for small businesses to get hooked into a monthly fee for social media marketing, only to find that what is delivered is a bunch of meaningless and unmeasurable posts, AND being told that it’s “branding” or “building an audience.”

If your marketing consultant hasn’t provided you with a content marketing plan that includes a messaging strategy to support the goals and objectives from this content, it’s time to end the service immediately.

The Small Business Dilemma

Businesses know that marketing is essential, but often lack the expertise to execute it effectively. They rely on marketing consultants for guidance.

Unfortunately, the market is saturated with amateur home-based consultants that claim to be experienced and accredited in social media and digital marketing. More times than not, they aren’t…

The trust you place in these people often results in a lot of wasted money with little or no results.

The Reality of Amateur Marketers

These amateur marketers lack formal training or accreditation, and their experience is limited to creating a website or a Facebook campaign for a friend or family member.

Sure, the website might look okay, but they aren’t built correctly, won’t scale nor optimised for Google SEO. The Facebook marketing might have got you some likes and clicks, but that’s where the investment ends.

None of your business goals are being achieved. NO new customers, NO reach, and NO additional sales growth.  You do however have a lot of beautiful photos and posts on your page…

Stop the Ineffective Marketing

Posing as fully-fledged ‘marketing agencies’ they convince their clients into monthly fee-for-service marketing agreements that deliver nothing but noise.

They often have a limited understanding of how social media platforms work and no understanding of how to implement a fully integrated, end-to-end digital marketing program.

If you’ve signed up with one of these marketing consultants who is charging you for social media posts and paid advertising, ensure you are getting value for your money rather than just posting random content.

This type of marketing is meaningless, often resulting in your audience blocking or reporting your posts. The best you get from this strategy is engagement from friends and existing customers, who are already shopping with you.

The Importance of Strategic Marketing

Your marketing consultant or digital agency should provide you with a Content Marketing Plan and Messaging Strategy. These strategic plans turn your business goals and objectives into results-driven marketing tactics with defined actions.

Messaging Plan

Your messaging plan defines the message and goals you are trying to deliver to your audience.

This helps you define the business objectives and break these into simple, understandable topics that you can schedule for posting. Examples of your goals might be to:

•  Brand your business
•  Educate the audience about a product or service
•  Encourage a purchase or subscription
•  Drive sign-ups, downloads, or registrations.

Content Marketing

Your content marketing plan then takes each of your messages and turns them into a campaign with designed for purpose images, content, and actions.

This makes it easy to see each campaign, where and when it runs, and how it links back to your business goal/objective so you can measure the results.

An example of a campaign might be a Facebook ad. To achieve this, you will have planned out a correctly sized and themed image or video, headline, message/positioning, and an action, such as links to a website landing page. There might be one version to meet your branding goal and another to drive purchases.

Marketing Automation: Working with an experienced and accredited digital agency can help turn this strategy into an automated, fully integrated digital marketing program that you can even run yourself internally.

Stop the Scattergun Marketing

Put an end to random posts on social media that create noise and distracts your audience from your core business brand and message.

Even with influencers sharing your content for that remote chance that it goes viral, the results are often superficial, attracting an audience that isn’t interested in your offer, or bots engaging with your posts.  The results is always no tangible value or conversion potential.

The generic or scattergun approach to marketing rarely pays the bills or builds sustainable business growth.

Make the change by working with an experienced agency who knows how to market your business, and will deliver the growth results you need…

“Marketing is telling the world you’re a rock star. Brand Engagement is showing the world you are one.” Robert Rose – Content Marketing World

Grow Your Business with Accredited Marketing Agencies

Partnering with an experienced marketing agency who understands your business will deliver the right results and ultimately drive a better marketing ROI.

You will benefit from lower marketing costs, better quality sales inquiries, and a more recognised brand which in turn builds a valuable business asset.

A quality marketing agency will show you how to:

•  Understand how to build your brand and create brand trust and loyalty
•  Design a focused brand message and value offer
•  Have a proven history in digital marketing
•  Implement a growth strategy that opens new sales channels and new customers.

Make a Change

Put an end to working with unqualified amateur marketers who have limited digital marketing knowledge and no ability to scale your business for growth!

Partnering with a trusted agency like rev™ Branding can make all the difference!

With over 20 years of experience in digital branding and marketing, rev™ Branding specialises in creating innovative channel marketing and sales campaigns.

We provide strategic guidance and hands-on execution to extend your market reach and connect with your target audience effectively.

Our data-driven approach ensures that every marketing dollar is maximised, driving sales and laying the groundwork for sustainable growth.

Whether through email marketing, social media campaigns, webinars, or other outreach programs, we tailor our strategies to meet your unique business goals.

Contact us today to discuss your channel marketing needs and start your journey towards sustainable growth and success at 03 9863-7444 or [email protected].

Book a Consult

If you have questions or concerns about your marketing service being provided by your marketing consultant, just schedule a quick call to discuss it with us to make sure you’re recieving value for money.

Book a Call

Related Information

Channel Marketing Services
Learn More >>>

Digital Media Marketing Services
Learn More >>>

Steps to Creating a Marketing Strategy
Learn More >>>

Brand Development & Marketing Dashboard
Visit Dashboard >>>

Optimising your Brand
Learn More >>>

Embracing Change in your Business
Learn More >>>

#MarketingTips #SmallBusiness #DigitalMarketing #ContentMarketing #revBranding #MarketingConsultant #BrandStrategy #BusinessGrowth #AvoidScams #SocialMediaMarketing #MarketingConsultantScams #SignsofanAmateurMarketing Consultant #HowtoChooseaMarketingAgency #SmallBusinessMarketing #MarketingaSmallBusiness #MarketingOutsourcing #AccreditedMarketingAgencies #CertifiedDigitalAgency #revBranding #ChannelMarketing #DigitalMarketing #SocialMediaMarketing #BrandMarketing #eCommerceMarketing #BrandAgency #DigitalBrandAgency #MarketingStrategy #MarketingTactics #ContentMarketing #MessagePlan #MarketingTips #AvoidingMarketingScams