Category Development

Today’s technology-enabled consumers have enormous shopping expectations that impact every aspect of the retail landscape. The rapid adoption of omnichannel programs has created the need for ‘outside-the-box’ thinking regarding category management functions for FMCG and CPG companies.

Suppliers and retailers need data-driven assortments, agile product layouts, and truly memorable brand experiences!

The old ways of understanding shopper decision trees and analysing sales to determine the most efficient range assortment simple can’t meet today’s omnichannel shopping requirements.

Retail Buyers and Business Managers need to work with suppliers who adopt ‘next-generation’ category development solutions, slightly deviating from the traditional 8-step category management framework.

rev™ Branding has helped 70 of the top 100 Global FMCG / CPG brands to optimise their NPD Process, Product Launch and Category Development programs.

Our category experts use a mix of software, talent, process and innovation to help suppliers and retailers achieve their category objectives.

Services Include:
• New Product Development & Launch (NPD)
• Range Reviews & Buyer Presentations
• Consumer & Category Insights
• Shelf Management / Planograms
• Trade Pricing Paths
• Data Synchronisation Services (NPC, Salsify, Buyer Forms)
• Retail Activation Services
• eCommerce Marketing (Cartology, CitrusAd & Google Ads)
• Product Launch Campaigns
• Digital Media Marketing (Social Media, Digital TV, YouTube, Podcasts etc).