Today’s technology-enabled consumers have enormous shopping expectations that impact every aspect of the retail landscape. The rapid adoption of omnichannel programs has created the need for ‘outside-the-box’ thinking regarding category management functions for FMCG and CPG companies.
Suppliers and retailers need data-driven assortments, agile product layouts, and truly memorable brand experiences!
The old ways of understanding shopper decision trees and analysing sales to determine the most efficient range assortment simple can’t meet today’s omnichannel shopping requirements.
Retail Buyers and Business Managers need to work with suppliers who adopt ‘next-generation’ category development solutions, slightly deviating from the traditional 8-step category management framework.
rev™ Branding has helped 70 of the top 100 Global FMCG / CPG brands to optimise their NPD Process, Product Launch and Brand Marketing programs.
Our category experts use a mix of software, talent, process and innovation to help suppliers and retailers achieve their category objectives.
• Category Management
• Category / Range Reviews
• Buyer Brand Storyboards
• Trade Pricing Paths (Trade Terms and Discounts)
• Category Influencer Metrics
• Audience Profiling & Segmentation
• Consumer Insights
• Shelf Management / Planograms
• Retail Activation (NPC, RangeMe, New Line Forms)
• eCommerce Activation (Coles Online, Woolworths Online etc)
• Omnichannel Marketing (eBay, Amazon, Catch…)
• Launch Campaign Strategy & Tactics
• Brand Launch Campaigns
• New Product Development (NPD)
• Environmental / Green Marketing
• Visual Retailing
• Digital Brand Experiences & Augmented Reality
• Trade Consumer Portals (Coles&Co, Woolworths Online, Endeavour etc).
Selling Products using eCommerce Marketplaces
Optimising FMCG Marketing and Brand Experiences
How to Implement your NPD / NPI Process
Product Information Management (PIM)
Improving your Category & Range Reviews
How to BOOST Sales in the Grocery Segment
Use Unconventional Marketing to create Unforgettable Digital Brand Experiences