Product Launch / NPD

For product brands to remain competitive in today’s retail and distribution segment requires innovative New Product Development (NPD), agile Category Management, and creative Product Launch Campaigns.

With ever-evolving consumer buying habits and the rapid adoption of multichannel shopping, brand marketers must rethink their traditional approaches to driving product sales instore and online.

For more than 20+ years, rev™ Branding has leveraged data-driven assortments, innovative product layouts, and high-performance brand launch campaigns to brand manufacturers and suppliers optimise their NPD processes, enhance product launches, and create memorable sales presentations for retail buyers.

We help FMCG and CPG companies to access new markets faster and increase sales opportunities while staying relevant in an ever-changing retail environment.

Services Include:
• New Product Development & Launch (NPD)
• Category Development Services
• Shelf Management / Planograms
• Trade Pricing Paths (Trade Terms and Discounts)
• NPD Workflow Solutions
• Product Information Management (PIM)
• Retail Activation Services (NPC, Salsify, RangeMe, New Line Forms)
• Consumer & Category Insights
• eCommerce Marketing (Cartology, CitrusAd & Google Ads)
• Product Launch Campaigns
• Digital Media Marketing (Social Media, Digital TV, YouTube, Podcasts etc)
• Retail Buyer Presentations & Digital Brand Storyboards.

Improve your Retail Buyer Category Review Presentation

We can create beautifully designed digital storyboards that centralise your category & business review sales presentation and information. Learn More >>>

Learn how our rev™ Go-to-Shelf Solutions can optimise your product launch campaigns!