David Haley

Category Development Manager

David Haley is highly experienced in all aspects of Category Management, Space Planning, Activation of Plans & Trade Marketing. He has a wide breadth of experience in Australia & International Markets.

David has In-depth working experience in all aspects of trade marketing & category fundamentals and is a specialist in space planning with a wide breadth of experience across category, strategy, space, sales & field functions with broad category experience across many major categories.

David is an expert in retail and in Activation, launch plans specialist & point of sale and has developed a ‘Go To Market’ that has successfully launched products and brands in Australia & Internationally.

His international experience across North America, Australia, Asia Pacific & Europe, with careers within roles at leading brands such as Cadbury Schweppes (now Mondeles, Asahi, Pepsi), General Mills, Lion & Twinings.

David holds a degree in Business Management & Marketing and is a master user of JDA Space Planning, Nielsen & Aztec data systems.

Category Management95%
Buying & Merchandise Ranging90%
Category Reviews and Product Launch90%

History of Expertise


Category Development Consultant - rev™ Branding

Education & Experience

  • University of South Australia

Privacy Preference Center