Peter Cook

Product Launch NPD / NPI Specialist

Peter Cook has a vast amount of experience across the retail consumer packaged goods industry. Peter has worked for leading brand manufacturers and suppliers such as the Mars Group, SCA Hygiene, and Lion.

Peter brings expertise in the areas of product, brand and retail category management principles, the necessary tools required to formulate process improvement for New Product Development (NPD) and New Product Introduction (NPI) processes.

Peter has an IT background within areas of ERP Management and Financials, Business Intelligence (BI), Merchandise Management, Procurement, and Store / Shelf Management working for companies such as Metiri Mensus (IRI).

Peter is the guy we throw in with our technology partners to ensure the right IT solutions are implemented for your project. Peter is experienced in Business Process Improvement (BPI) and Project Management and helps implement our rev™ NPD Workflow and rev™ Go-To-Shelf Solutions.

New Product Development & Introduction95%
IT Business Systems90%
Business Intelligence80%

History of Expertise


Product Launch NPD / NPI Specialist - rev™ Branding


  • Melbourne Grammar School
  • Victoria University
  • Apollo University
  • Information Resources University
  • Oracle